Tag: digital
Anzu and Zynga-Owned Socialpoint Partner To Bring Intrinsic In-Game Ads To Dragon City
Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which […]
Lumen – Anzu research: Gamers spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile […]
Digital Transformation is Reshaping the Employee Landscape
Digital transformation is having a profound effect on the employee landscape. With technology playing an increasingly important role in business, employees are finding themselves having to adapt to new ways […]
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]
Curious London reveals new ‘Originality needs Protecting’ Brand Identity for Beck Greener
Beck Greener, attorneys specialising in patents, trademarks and design, has worked with branding and communications agency Curious, to design and develop a fresh new website and user experience using intricate […]
eyeo welcomes new Acceptable Ads Committee president, Terry Taouss
eyeo welcomes the news that the Acceptable Ads Committee (AAC) has selected Terry Taouss as its new president. With a growing number of global ad-filtering users and participating partners, he […]
Calbee’s newly rebranded Harvest Snaps appoints Cutwater as Digital Creative Agency of Record
Harvest Snaps, the original better-for-you (BFY) snack and flagship brand of Calbee America, Inc., has appointed creative and media agency Cutwater, with offices in San Francisco and New York City, […]
Hivestack Named Official Member of Prebid.org
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company announced its official membership with Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions. […]
Flowbox merges with Photoslurp – forms European giant
Swedish SaaS company Flowbox, which helps companies reuse their customers’ social media content, merges with Spanish peer Photoslurp under the name Flowbox. Through the merger, Flowbox becomes the leading European […]
Cavai and Azerion deliver industry first with conversational in-stream video
Cavai, the leading conversational advertising cloud, and Azerion, the digital entertainment and media platform, today announce the launch of conversational in-stream video; a new and creative format designed to optimize […]