Tag: digital
European Digital Advertising market doubled in size in 5 years
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% […]
Zenith: Luxury advertising, led by hospitality brands, is rapidly shifting towards digital media
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands, as 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according […]
Tug increases expansion in the UK with the new role of CTO
Tug, an international Digital Performance Marketing Agency, announced that Eoin O’Neill has been promoted to the role of CTO and Global Head of SEO. Reporting into Nick Beck, Tug Founder […]
comScore’s “Global Digital Future in Focus” – a snapshot of international multi-platform consumption
comScore published its 2018 international digital overview, “Global Digital Future in Focus”, which provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content […]
Canadian Paralympic Committee invites Canadians to be broadcasters for the Paralympic Winter Games
The Canadian Paralympic Committee (CPC) launches innovative digital strategy by giving Canadians the opportunity to become its broadcast partner for 10 days in March to share the extraordinary achievements of […]
Zélia Sakhi on future thinking, kindness and the new breed of creative
Zélia Sakhi is a public speaker and global creative awards juror, including Cannes Lions and Dubai Lynx. With a professional background in France and UK she relocated few years ago […]
Study: Global mobile advertising revenues tops €63BN in 2016
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to […]
Mars makes new appointments to boost its focus on digital innovation and growth
Mars, Incorporated announced today two important hires as the business accelerates its focus on digital innovation and growth. Mars CEO and President, Grant F. Reid: Digital is changing the way […]
Romanian Patients College Association to develop a digital platform to manage Romanian patients’ records
Romanian Patients College Association will develop a digital platform to manage Romanian patients’ records, in partnership with DB Global Technology. Thousands of Romanians need to access medical services for emergencies, […]
The global airlines alliance SkyTeam is launching SkyTeam Stories
SkyTeam, the global alliance of 20 airlines, is launching a travel-themed webseries, SkyTeam Stories. SkyTeam, developed the branded content in partnership with its ad agencies, BETC Paris and BETC Content. […]