Tag: DOOH
Hivestack and MiQ announce partnership for programmatic digital out of home (DOOH)
Hivestack, the world’s leading full stack programmatic DOOH platform has announced a partnership with MiQ, the leading global programmatic media partner for marketers and agencies and global experts in data […]
Alfi study: Ad budgets rise along with concerns around ethical standards in DOOH
The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi, an AI enterprise SaaS advertising platform, however, […]
Hivestack Launches Header Bidder for DOOH Publishers
Hivestack, programmatic digital out of home (DOOH) ad tech company, opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that […]
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
Alfi and Lemma to Collaborate on DOOH Advertising Business Development
Alfi, an AI enterprise SaaS platform company, announced the signing of a letter of intent with Lemma, one of the largest and fastest growing programmatic DOOH (Digital Out of Home) […]
Research: Ad professionals expect DOOH ad market to be worth over $50BN by 2026
New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
TPS Engage is providing Real Time COVID-19 statistics on DOOH in partnership with local governments
The international lockdown caused by the COVID-19 outbreak in the past months has been a rightful cause for global concern. At the same time, it has been a unique show […]
Jeremy Taylor, Senior DOOH Expert,joins Anzu.io as VP EMEA
Former DOOH.com managing partner Jeremy Taylor joins global in-game advertising platform Anzu.io as VP EMEA. Taylor brings a wealth of expertise in digital and digital out of home (DOOH) advertising, […]
TPS Engage & Carrefour: implementing the future of in-store DOOH marketing globally
TPS Engage announced today a new one of a kind in-store project with one of the largest retailers on the planet — Carrefour. Digital Screens in Carrefour hypermarkets. The initial phase […]
Starcom Media & TPS Engage: Sales performance can be connected to Digital OOH creatives
Connecting traditional advertising to sales performance is difficult. Especially if you have a single creative – how do you know when it burned out and people just ignored it? In […]