Former DOOH.com managing partner Jeremy Taylor joins global in-game advertising platform Anzu.io as VP EMEA. Taylor brings a wealth of expertise in digital and digital out of home (DOOH) advertising, having held senior planning and strategic roles at Kinetic Worldwide, Mindshare, Stink Studios, and DOOH.com. His deep knowledge of innovative approaches to working with advertisers and agencies, and media planning will help Anzu drive growth across EMEA.
Despite the global economic upheaval brought on by Covid-19, gaming is on the upswing. Anzu is prepared to meet the needs of advertisers and game developers with their growing suite of tech partners and integrations. In February 2020, Anzu announced, in partnership with cybersecurity solution Cheq.ai, the results from a large-scale in-game campaign for a major consumer brand. The campaign, the first of its kind to be independently verified, saw a 23% higher viewability rate than traditional digital advertising. Anzu also recently announced a fraud-detection collaboration with cybersecurity firm Forensiq. In the past year, game studios such as Vivid Games and Toplitz Productions have joined the Anzu network as exclusive partners, with many more game studios in integration.
“Jeremy’s appointment as VP EMEA comes at a crucial moment as our company pivots to meet the challenges and opportunities of this sensitive time, one in which more and more advertisers are looking to reach their audiences, who are increasingly present inside video games. The EMEA region is extremely important for us, and we’re looking forward to leveraging Jeremy’s extensive experience in solidifying relationships and driving innovative growth in this diverse region,” said Itamar Benedy, co-founder and CEO of Anzu.
Taylor is looking forward to his appointment as well, “Anzu is the driving force behind growth and innovation in the rapidly developing world of in-game advertising, offering brands a new way to reach their audiences that is both immersive and non-disruptive! In my years working in Digital OOH, I witnessed first-hand the growing demand for non-disruptive digital ad channels. Now, as brand awareness and audience relationship building becomes increasingly important to advertisers, forging long-term relationships with their audiences requires being present and relevant in the right places. For these reasons, it’s the perfect time for Anzu, with their advanced technology and sophisticated network of tech partners, to bring dynamic in-game advertising into the mainstream. I’m thrilled to be moving into this exciting new medium and joining Anzu in fulfilling their mission to make advertising in games better worldwide” he said.