Tag: fashion
“Bihor Couture” – launched by Beau Monde magazine and McCann Romania
Cultural Appropriation = the act of taking or using things from a culture that is not your own, without showing that you understand or respect this culture (Cambridge Dictionary) Big […]
BETC and AIDES gather funds with Fashion Condoms
“Use fashion to fight HIV” is the fundamental message brought by the Grande Braderie de la Mode (The Great Fashion Sale). Thanks to the precious help by prêt-à-porter brands and […]
Fashion Revolution addressed the mass consumption and waste with “Loved Clothes Last”
Fashion Revolution launched the “Loved Clothes Last” short movie to comment on the issue of mass consumption and waste, which generated an unprecedented crisis and a significant impact on climate […]
3 more days until ICEEfest – 2016 edition
The 5th edition of Interactive Central and Eastern Europe Festival (ICEEfest), the biggest to this date, will start in just 3 days and the agenda published by the organizers shows a very […]
2Parale: Close to Euro 30M in sales for Romanian online stores in the last 12 months
According to 2Parale’s data, Romanians made over half million transactions online (550,000), spending close to Euro 30M (RON 127M). ITC is among the best sold categories, and the most bought brands […]
Launching in March 2016, Solar is the first biannual lifestyle magazine in Spanish with global distribution
Solar is an innovator in the field of publishing and the first pan-Hispanic magazine for men and women, conceived in Spanish for international distribution, with special focus in Latin America. Produced in […]
Habitant brings fashion to Luis Barragán’s ‘La Cuadra San Cristobal’ for cultural new campaign for Nine West
Habitant recently brought their expertise to Nine West’s Spring 2016 campaign, ‘Into the Sun’. Inspired by Mexico’s rich creative heritage, the fashion retailer chose one of the country’s most iconic […]
Golin to communicate for Fashion Days in Romania
Fashion Days selected Golin Romania as its PR agency in Romania, following a pitch organized by the company. The agency will provide the PR strategy for Fashion Days both for corporate and […]
They changed the world. Not the shirt.
Autumn 2015 marks a turning point in the history of the lifestyle fashion brand GANT. In collaboration with BETC, GANT is repositioning itself with a global advertising campaign that goes back […]
Aigle and BETC launch new campaign, “It’s wild out there”
For the 2014 fall/winter season, Aigle, along with agency BETC, is introducing a new, more fashion-oriented line. One year after their 160th anniversary, the brand wants to make a strong […]