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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Tag: formats

Eye-tracking study confirms that high impact formats outperform standard display

High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]

May 3, 2022May 3, 2022 Maggie Hanson All News, Business, Digital & Media, Marketing

Eye tracking findings emphasise the importance of measuring attention in digital advertising

Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver […]

September 21, 2021September 21, 2021 Maggie Hanson Digital & Media, Know-how Sharing, Start Up, Studies

Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]

April 13, 2021April 13, 2021 Cristina Blanaru Ads, Creativity, Digital & Media, Marketing, Start Up

Adverty and mobile game developer Gold Town Games enter into strategic partnership

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ […]

March 26, 2021March 26, 2021 Newsroom Business, Creativity, Gaming, Mobile

Vodafone Romania launches new brand positioning campaign

Vodafone Romania launches new brand positioning campaign as part of Vodafone Group’s repositioning, which represents a significant evolution of the brand strategy and visual identity worldwide and is built around […]

October 5, 2017October 5, 2017 Romanita Oprea Branding, Creativity

IAB Europe study reveals European preferences when it comes of digital video ads’ formats

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a […]

April 27, 2017 Cristina Blanaru Business, Digital & Media, Marketing, Studies

IAB Europe launches “Brand Builders”, suite of advertising formats

Interactive Advertising Bureau Europe (IAB Europe) launched Brand Builders, suite of six recommended brand advertising formats which offers a new branding environment to advertisers. In order to understand the current advertising formats landscape […]

March 20, 2014June 9, 2014 Cristina Blanaru Creativity, Digital & Media

Gemius study: CEE most popular display ads versus click

In Poland, Slovakia and Bulgaria, online campaigns are the most often clicked while in Poland, ad formats, other than the regular banner, are more widespread, according to a Gemius report […]

January 23, 2014April 7, 2014 Cristina Blanaru Creativity, Digital & Media

GemiusAdMonitor: Romania’s most used banners are the standard ones

According to gemiusAdMonitor, in the online campaigns that run in Romania, the most used types of banners are standard ones  (94.2 % of campaigns) with a medium click rate of 0.2 […]

December 4, 2012December 23, 2012 Cristina Blanaru Creativity, Digital & Media, Studies

gemiusAdMonitor: Common yet less popular – most frequent and most effective display ads in CEE

Traditional formats turn out to be most popular in CEE, even if they generate less clicks than the more interactive ad forms, is one of the conclusions of gemiusAdMonitor, a […]

May 28, 2012August 22, 2012 Cristina Blanaru Digital & Media, Marketing

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