Tag: gamers
Lumen – Anzu research: Gamers spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels
The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners
Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading […]
Samsung uses its new Fortnite skin as a tool against cyberbullying
The “Anti Bullying Skin” campaign encourages donation of the Glow skin to default players in Fortnite. Samsung in Brazil has just launched a new initiative in partnership with Fortnite to […]
The Royal Canadian Legion asks online gamers globally to join the movement #PauseToRemember in honour of Remembrance Day
Building off of their Digital Poppy launch earlier in the month, the Royal Canadian Legion is launching a breakthrough campaign to recruit a new generation of supporters online. With the […]
Momentum Worldwide: Gamers believe watching video games will overtake traditional sports by 2022
The WE KNOW Gamers research study conducted by global brand experience agency, Momentum Worldwide, has uncovered new information on the media consumption habits and behaviors of gamers. The WE KNOW […]