Tag: growth
Knowledge transfer, sales predictability, and diversification of Romanian product ranges, the key drivers behind the growth of the fruit and vegetable segment in retail
According to data provided by NielsenIQ, the fruit and vegetable market remains one of the strongest FMCG categories in Romania, accounting for 8.1% of consumers’ budgets in 2024. Growth is […]
Former Activision Blizzard Adam Davis hired by Overwolf to expand the European presence and brand partnership
Overwolf Ads, a world-leading platform empowering brands and advertisers to reach over 100 million monthly gamers, announced the expansion of its European operations with the appointment of Adam Davis as […]
Media Fact Book by Initiative Romania: Romanian media market – €778M in 2024
Romania’s media market will end 2024 on a stable growth trajectory, despite economic and geopolitical challenges, surpassing previous forecasts. Cyclical sports events such as UEFA Euro 2024 and the Paris […]
Dan Alexandru Barbu (Matteale Consulting): “Generative AI, will continue to advance, enhancing creative industries and content creation”
From automating repetitive tasks to improving decision-making processes, AI offers significant opportunities for efficiency and innovation. AdHugger sat down with Dan Alexandru Barbu, CEO Matteale Consulting Services, and had a […]
Brand audit and repositioning for the agency Mediascope, created by Cristiana Belodan
After nearly 20 years of operating on the Romanian and international advertising market, Mediascope launched in November 2023 a brand & business perception analysis process, carried out with Cristiana Belodan. […]
Finnish furniture re-commerce shop Mjuk raises €2.5M to ensure minimal waste for brands and the best prices for consumers
Finnish re-commerce shop Mjuk has successfully raised €2.5M in funding from an investor syndicate, including Trind VC, Alliance VC, Superhero Capital, Lifeline Ventures, and angel investors. €0.5M of the funding was raised […]
Trends to help small businesses grow faster
It can often be challenging to know how to ensure your business grows as fast as possible. But the truth is that it is always possible to do, and often […]
Matrixian Group raises €2M investment from new strategic partner Pride Capital Partners
Pride Capital Partners invested €2M into Matrixian Group, a group of Dutch data and technology companies that specialize in making organizations worldwide location intelligent. The financial support of Pride Capital […]
Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth – building out […]
Alfi study: 1 in 4 Senior Advertising Executives expect dramatic growth in budgets over the next year
New research from Alfi , an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth. […]