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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Tag: In-Game advertising

Anzu appoints ad industry veteran Jeremy Tauber as VP of US Sales

Anzu, the most advanced intrinsic in-game advertising solution, has announced the appointment of Jeremy Tauber as VP of Sales for the US. Tauber joins Anzu from IAS, where he has […]

March 20, 2024March 20, 2024 Newsroom Ads, All News, Business, Digital & Media, Gaming, Innovation, Marketing, People

Anzu Granted Patent For Advanced Ad Tracking Tech To Measure Viewability in 3D Environments

The global in-game advertising platform, Anzu.io, has been granted a patent for its ad tracking technology which measures viewability in 3D environments. The ground-breaking technology works across multiple gaming platforms, […]

February 9, 2023February 9, 2023 Newsroom All News, Business

Entravision MediaDonuts partners with Anzu to bring the in-game advertising platform to Southeast Asia

Entravision MediaDonuts has entered into a partnership with Anzu.io to bring the most advanced in-game advertising platform to advertisers, developers, and players in Southeast Asia. Entravision MediaDonuts will now represent […]

August 3, 2022August 3, 2022 Cristina Blanaru All News, Business, Digital & Media, Marketing, Start Up

IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments 

Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]

August 1, 2022August 1, 2022 Newsroom All News, Business, Digital & Media, Gaming, ITC

GumGum and Frameplay partner to deliver contextually relevant, intrinsic In-Game advertisements

GumGum, a contextual-first global digital advertising platform, announced a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products […]

June 15, 2022June 15, 2022 Newsroom All News, Business, Digital & Media, Start Up

Frameplay announces new attention metric in Video Game Environments

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]

April 5, 2022April 4, 2022 Newsroom All News, Digital & Media, Marketing

Adverty enters into exclusive partnership with Super League Gaming for In-Play advertising in Roblox 

Adverty AB (publ), the leading in-game advertising specialist, adds more than 150 games from Roblox into its growing portfolio of in-play advertising options for distribution in the US, the Nordics and select […]

March 22, 2022March 22, 2022 Newsroom Creativity, Gaming

In-Game Advertising Veteran Guy Ben-dov Joins Anzu as EVP, Business Development

Former Co-Founder of in-game advertising company Double Fusion, Guy Ben-dov, returns to his in-game advertising roots in new appointment as Anzu.io’s EVP, Business Development, HD Games Guy Ben-dov, a gaming […]

February 20, 2022February 20, 2022 Newsroom Business, Creativity, Digital & Media

Adverty partners with Smart to further facilitate access to its seamless in-game inventory

Adverty today announces a partnership with Smart as it seeks to widen access to its market-leading programmatic in-game inventory for advertisers globally. Adverty AB (publ), the leading in-game platform for […]

November 25, 2021November 25, 2021 Newsroom Business, Creativity

Anzu and Saber Interactive Partner on Blended In-Game Advertising for PC & Console Title

Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they […]

November 5, 2021November 5, 2021 Newsroom Business, Creativity, Gaming, ITC

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