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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Tag: Initiative

Serviceplan Innovation creates campaign to visualize consequences of space pollution

A ‘Space Trash Signs’ campaign has been created by Serviceplan Innovation together with design studio Moby Digg, visual artist Frank Gräfe, sound designer Jürgen Branz, and CGI artists Non Zero. […]

April 22, 2024May 10, 2024 Cristina Blanaru Creativity, Marketing

Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022

From a global perspective, the media advertising revenues grew by 7% in 2022  to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]

December 16, 2022December 16, 2022 Cristina Blanaru All News, Business, Digital & Media, Media, OOH / DOOH, Studies

Orange reconfirms Initiative as its media agency in Romania

Initiative, media agency part of Lowe Group, continues to manage the media activity for Orange in Romania, from strategy to research, planning and buying, after winning the latest pitch, organized […]

October 9, 2022October 9, 2022 Newsroom All News, Business, Media

Coronavirus: European Commission launches the Coronavirus Global R&I Collaboration Portal

At the European Research and Innovation Days today, the European Commission launched a new coronavirus collaboration portal that offers matchmaking opportunities for researchers and research projects worldwide focusing on the […]

June 24, 2021June 24, 2021 Cristina Blanaru Business, Digital & Media, Know-how Sharing

World Out of Home Organization to unveil new audience measurement initiative

Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]

May 16, 2021May 19, 2021 Cristina Blanaru Business, Creativity, Digital & Media, Marketing, Media, OOH / DOOH

Tailent’s intelligent software robots team up with Visa to help entrepreneurs grow their businesses online

Intelligent software robots developed by Tailent, the Romanian company known for business efficiency solutions based on Robotic Process Automation (RPA) technology, are teaming up with payment technology company Visa in […]

April 30, 2021April 30, 2021 Newsroom All News, Business, Digital & Media, ITC, Marketing, Start Up

Earthday.org asks the world to stream responsibly to help reduce carbon emissions

Climate change is an increasingly pressing issue in today’s society and carbon emissions are one of the main contributors. In a period when consumers are spending more time online than […]

April 22, 2021April 23, 2021 Cristina Blanaru Ads, Creativity, CSR, Marketing

A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France

Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]

October 5, 2020October 5, 2020 Cristina Blanaru Ads, Branding, Business, Creativity

Initiative launched the Media Fact Book 2020 report

At the level of the whole media market in Romania, the Media Fact Book analyzis estimates a drop of 16,5% in 2020 compared to 2019, up to the financial step […]

June 30, 2020 Romanita Oprea Media

Romanian event organizer Evensys launched the Conference Subscription

The events industry was hit by the COVID pandemic since before isolation was imposed in Romania, with flights being stopped afterwards and people urged to stay indoors as a consequence […]

May 15, 2020May 16, 2020 Cristina Blanaru Business, Events, Know-how Sharing, Marketing, Specialized Communication

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