Tag: launch
IAB Europe launches the Multi-Device and Connected World Library of Research
Interactive Advertising Bureau Europe (IAB Europe) launched the Multi-Device and Connected World Library of Research to address the need for insight on the constantly evolving media consumption landscape. Understanding the […]
Ant Farm, Activision and Bungie to produce an intensive campaign for Destiny
Entertainment ad agency Ant Farm teamed up with Activision and Bungie to produce media for the launch campaign behind what became the best-selling new video game franchise launch of all […]
Lacoste calls on the King of Social Networks to launch its online boutique
For the launch of its online boutique, Lacoste, along with BETC and BETC Digital, asked Vine and Instagram star Zach King (@finalcutking) to help out. Zach King (@finalcutking) is an American […]
GfK launched GfK Brand Vivo
GfK launched GfK Brand Vivo – a new brand tracking system that uses relational intelligence, a more valid and sensitive way to monitor how consumers experience, connect to and engage […]
Lay’s, together with Cabral and Puya in a new Romanian campaign
Lay’s started a new campaign in Romania, having as ambassadors Cabral and Puya. The campaign promotes the launch of 3 new assortments of chips and challenges the consumers to guess the names of the newly […]
Romanian start-up The Pole Society goes to Brazil
Romanian start-up The Pole Society presents, for the first time, on September 18th, in South America, the first mobile advertising solution for digital. The presentation will take place at Brasil Signage Expo and The […]
ThinkDigital launched ICEEfest Academy
ThinkDigital launched, on September 9th, the content and e-learning platform ICEEfest Academy. At its debut, the project includes over 25 hours of presentations and debates on important themes for content […]
Former the syndicate, Monica Tarnovean launched Second Skin Advertising
Monica Tarnovean, former Executive Director and Partner the syndicate, launched her own agency, Second Skin Advertising – Tailor Made Advertising. The agency will act as consultant and implementation specialist for advertising […]
BETC signs the campaign for opening the new Ratatouille Ride at Disneyland Paris
To celebrate the opening of their new ride, Ratatouille: The Adventure, Disneyland Paris and BETC developed a multimedia campaign to preview the immersive and thrilling adventure. At the heart of the campaign […]
Golin launches its own monitoring tool, Relevance Fingerprint
In the opening of Cannes Lions 2014, together with the Baywatch star David Hasselhoff, Golin figured out the mystery of relevance through brand and launched its new monitoring instrument Relevance […]