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New study ranks Istanbul as the most walkable city in Europe

Cohn&Jansen Creative Network launches the BIPA brand in Romania

Romania at Davos: Inside the circle shaping the Global Longevity Agenda

Highlight Group reports turnover of EUR 9.6 million in 2025, up 19% on the previous year

Consumer Anxiety Persists at the Start of 2026

AI, Legacy, and the Cost of Standing Still: The Strategic Reality Facing Europe’s Banks

Tag: logo

In the spotlight: The leaf stays

UPDATED: includes info regarding the members of the Brand Council. Ziarul Financiar, the main Romanian financial daily, published the list of the 33 people that were part in the Brand […]

August 2, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

Creative process to develop Romania’s tourism brand, budgeted with Euro 94,600

The creative process for the visual identity of Romania’s tourism brand was budgeted with Euro 94,600 from the total budget of almost Euro 900,000 for Romania’s tourism brand, the representatives […]

July 31, 2010May 8, 2012 Cristina Blanaru Branding, Creativity, Marketing

Romania’s Tourism Brand and the story goes on…

A simple leaf started the big bad scandal that menaces to affect THR-TNS’s reputation and make the Romanian tourism brand start its story on the wrong note. After Thursday’s scandal […]

July 30, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

In the spotlight: Branding Romania, touristic or not, easier to say than do

Branding Romania, touristic one or not, it’s easier to say than done, as today’s Romania tourism logo’s launch showed. The Romania’s brand story started a few years ago, with a […]

July 29, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

UPDATE: Explore the Carphatian garden – Romania’s new touristic slogan

(adds the logo and info about controversies generated by the unveiling of the new Romanian touristic brand) According to Hotnews, Romanian bloggers discovered similarities between new logo and some soon-to-be […]

July 28, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

Touristic Romania will be promoted worldwide under a new brand

The Romanian tourism brand will be launched on July 29th, in Shanghai, during the Romanian National Day at World Exhibition 2010. At the event will be present Elena Udrea, Romanian […]

July 26, 2010May 8, 2012 Cristina Blanaru Branding, Comm & Politics, Creativity, Marketing

The Polish town new logo sparked controversies

A new logo for Polish city of Nowy Sacz generated controversies, some residents associating it with palmistry and Satanism. The logo has the form of a palm, is colorful and […]

July 22, 2010October 15, 2020 Cristina Blanaru Marketing

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