The Romanian tourism brand will be launched on July 29th, in Shanghai, during the Romanian National Day at World Exhibition 2010. At the event will be present Elena Udrea, Romanian Tourism and Regional Development minister, Teodor Baconschi, External Affairs Minister, and legends of Romanian sport, Nadia Comãneci, Ilie Nastase and Gheorghe Hagi.
During the event, there will be unveiled the new logo and slogan Romania will use to promote itself as a turistic destination in the following years.
The brand’s main characteristics will be underlined by a Gheorghe Zamfir recital. The public present at the event will watch Romania’s presentation movie as a turistic destination and will receive souvenirs inscribed with the new logo.
Visually, the new logo features are freshness, inspired by one of the most powerfull symbols of Romanian people and in accord with the international trendds of going back to the nature,discovery and conservation. The process of creation and promotion of the Romanian turistic brand, financed with European funds via Regional Operational Program, is part of activities thataim to promote the turistic potential of Romania and which benefit of a budget of Euro 75M till the end of 2013.
On June 20th, the minister said that Romanian tourism brand will focus on country’s natural environment, that westerners consider as “untouched” by men.
The pitch for Romanian tourism brand was won by the association THR – Asesores en Turismo, Hoteleria y Recreacion SA – Taylor Nelson Sofres. The selection criteria was “the lowest price”.
At that pitch there were present many companies known for their activity in branding sector and results obtained in time, Saffron Brand Consultants SA – Brandient Consult SRL – Acacia Avenue Limited and TBWA Bucureşti SRL – SC GFK România reaching till the end stage of the pitch.
THR – Asesores en Turismo, Hoteleria y Recreacion SA – Taylor Nelson Sofres won the Romanian tourism brand account with a offer of Euro 894,970, the lowest price among those offered by the companies involved in the pitch. The other companies that reached the final stage of the pitch had offers of Euro 1,6M and Euro 0,99M.
At the start of the pitch, there were 13 companies or groups of companies eager to realize Romania’s tourism brand, from which only 3 reached in the final stage of the selection.
Romania is making efforts for quite a few years now to realize a national brand to use for promoting the country abroad. This brand will try both to attract tourists and to give foreigners a correct perspective on the country.