The creation, media and marketing account of Adevarul Holding was moved to Oddyssey, advertising agency in which Dinu Patriciu, the owner of Adevarul Holding, is the main shareholder, according to Paginademedia.ro.
According to the same source, after a pitch having as stake the creation and media account of Adevarul Holding, the creation, media and marketing account was awarded to Odyssey Communication, while Tempo Advertising will handle the creation budget for events.
The pitch was attended by the following Romanian agencies and groups: BBDO Group, Mediaedge:cia, OMD, Odyssey and Tempo Group.
Odyssey Communication has as shareholders DP Holding (owned by Dinu Patriciu, 60% of agency’s shares) and Diana Flutur (40%).
Adevarul Holding was one of the companies that invested the biggest budgets in advertising during 2009. According to Media Fact Book 2010, Adevarul ranked 6th in 2009 in the top of the brands with the biggest budgets invested in advertising in all media, with Euro 85.66M, after Danone, Cosmote, Orange, Vodafone and Jacobs.