Tag: luxury
IRL is better, MARC-ANTOINE BARROIS appoints Fred & Farid to lead communications for the launch of its first New York boutique
Marc-Antoine Barrois, Parisian couture and haute perfumery maison, radical and sincere, defined by a physical relationship to luxury, has always known that true luxury cannot be captured; it must be […]
Erno Laszlo strengthens its global skincare wellness position with a new brand identity
Luxury skincare brand Erno Laszlo elevates its position as a pioneer in the wellness skincare space through a new brand identity and positioning. Developed by creative agency Free The Birds, […]
Builders Club and Anomaly, campaign for Bvlgari’s ‘Le Gemme’ Men fragrance
Creative production company Builders Club, agency Anomaly and luxury brand Bulgari launch a campaign for the release of the new Le Gemme Men’s fragrance collection. London based creative production company, […]
Verdes Awarded Dr. Vranjes Firenze Account
Advertising/marketing/design consultancy Verdes, has been named creative agency for Dr. Vranjes Firenze, the luxury Italian fragrance company. The agency is conducting market research to help Dr. Vranjes further refine its […]
Serviceplan creates Le BECK’S: a luxury design twist on the beer can from Germany’s legendary beer brand
For over 145 years Beck’s has brewed a Premium Pils with carefully selected ingredients and quality that constantly challenges competitors in taste, design, and appearance. Since 1873, Beck’s has established […]
Media Direction and Niran Co will study together Romanians’ attitude towards luxury perfumes
Media Direction starts working for Niran Co this year and will develop projects that will use an approach focused on research. A first initiative is a research in urban areas […]