Tag: Marketing
James Murdoch joins Martin Sorrell for a Cannes Lions debate
James Murdoch, Chairman and Chief Executive, Europe and Asia, News Corporation, will be joining Sir Martin Sorrell, Chief Executive of WPP, in conversation at the 58th Cannes Lions International Festival […]
Joint venture on Romanian research market
Cristi Iorga, director of Romanian research firm Alfa Cont, will take over, in a joint-venture, half of the shares of M.S. Consulting, according to Paginademedia.ro. M.S. Consulting was owned, before […]
Digital Marketing Forum – ready, steady…
Specialists in advertising, media planning and online communication will get together to talk about the international trends and experiences at Digital Marketing Forum 2011, event that will take place on […]
Friends Advertising, Euro 1M turnover in 2011 and a new “engagement”, with a German
Friends Advertising had Euro 1M turnover in 2011 and got “engaged” with a German network, after it existed IMSG marketing and communication network The German that courts Friends is Combera […]
Cosmote Romania targets the business sector with a new campaign
Cosmote Romania launched a new communication platform targeting the business sector. All the campaign built on this platform will have a common point, the message that communication is an important […]
Unusual promotion for Opel in Romanian Ziarul Financiar promotes
Opel Romania and Ziarul Financiar made the 1st interactive ad in Romanian printed press, launching an innovative project that sees the printed edition of Ziarul Financiar carrying a demo movie […]
“Great stories start in Cannes”, a Cannes Lions 2011 campaign
Cannes Lions unveiled its 2011 marketing campaign, “Great Stories Start in Cannes”, born out of the countless different experiences that have happened over the many years to everybody during the […]
Eurobest 2011, in Lisbon, at the end of November
The 4th Eurobest Advertising Festival will be held on November 28th, 29th and 30th this year in Lisbon, Portugal, as organizers announced. Eurobest is unique as a creative festival in […]
10 trends in Romanian mobile marketing for 2011
A recent analysis made by Voxline Communication shows that Romanian market will see, in 2011, a sustained increase of mobile marketing. “2010 showed a spectacular increase of the mobile marketing: […]
Nielsen: Super Bowl – advertisers battle to keep people glued on tv
Super Bowl is both a sport event and an advertising event, during which advertisers battle to keep viewers glued to the TV for the commercial breaks.