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Leonardo Lupelli (Federation of Music Conferences): “Artists must look for their own identity and be ready to get in touch with a larger market”

Screenyo Intelligent Traffic (SIT) launches a revolutionary concept: an edge AI product bringing AI precision and mathematical rigor directly into the OOH reality

Jung von Matt’s Dörte Spengler-Ahrens appointed ADCE President

LePub appoints Carmen Bistrian and Alessandra Turra among its Senior Global Executives

Eurovision 2026: See the contestants that gained the most followers, views & streams

Anytime Romania launches its first brand campaign in Romania, signed by Oxygen

With SparkSense, Henkel and Mediascope transform permanent retail placements into sources of real audience data and measurable insights

Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents

2026 PHNX Awards designated its Grand Prix winners

Kate Stanners, Jury Chair, 2026 Cresta Awards

Tag: Marketing

Read GQ and Vogue or eat there?

That will be the question some of the two publications’ readers will be asking soon, as Condé Nast decided to open restaurants that will be named GQ and Vogue. These […]

August 5, 2010 Cristina Blanaru Branding, Marketing, Media

In the spotlight: The leaf stays

UPDATED: includes info regarding the members of the Brand Council. Ziarul Financiar, the main Romanian financial daily, published the list of the 33 people that were part in the Brand […]

August 2, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

The Romanian Direct Marketing conference will take place on September 8th

The 2nd edition of the Romanian direct marketing conference « Marketing in direct » will take place on September 8th. The speakers of the conference are both Romanian and foreign […]

August 2, 2010 Cristina Blanaru Marketing

Romania’s Tourism Brand and the story goes on…

A simple leaf started the big bad scandal that menaces to affect THR-TNS’s reputation and make the Romanian tourism brand start its story on the wrong note. After Thursday’s scandal […]

July 30, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

CME’s TV stations, including Romanian Pro TV, are media sponsors at Golden Drum 2010

Golden Drum 2010 benefits of a lot of media sponsors this year, among which all the TV stations, including Romanian Pro TV, owned by CME network. CME recently announced its […]

July 29, 2010September 13, 2012 Cristina Blanaru Creativity, Marketing, Media

In the spotlight: Branding Romania, touristic or not, easier to say than do

Branding Romania, touristic one or not, it’s easier to say than done, as today’s Romania tourism logo’s launch showed. The Romania’s brand story started a few years ago, with a […]

July 29, 2010May 9, 2012 Cristina Blanaru Branding, Creativity, Marketing

“Who are you banking with?” – a new communication platform for BCR Romania, signed by Tempo Advertising

Tempo Advertising launched a new communication platform for BCR Romania, an integrated marketing campaign build around the slogan “Who are you doing banking with?”, according to a press release. According […]

July 27, 2010May 9, 2012 Cristina Blanaru Creativity, Digital & Media, Marketing, Media, PR

How To Web 2010 conference, in Bucharest at the beginning of November

How To Web 2010 conference – an important entrepreneurship and web technology event that aims to become a representative event in Eastern Europe – was launched at the Bucharest Hubb. […]

July 27, 2010May 9, 2012 Cristina Blanaru Digital & Media, Marketing

Adevarul Holding moves its creation, media and marketing account to Oddyssey

The creation, media and marketing account of Adevarul Holding was moved to Oddyssey, advertising agency in which Dinu Patriciu, the owner of Adevarul Holding, is the main shareholder, according to […]

July 26, 2010May 9, 2012 Cristina Blanaru Creativity, Marketing, Media

Romanian advertising gets together in an unconventional festival, ADfel

Romanian advertising gets together for the 5th edition of ADfel unconventional advertising festival, from July 26th to August 1st, in Bucharest. Every year for the last five years, ADfel creates […]

July 22, 2010May 8, 2012 Cristina Blanaru Creativity

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