Tag: Marketing
Brazilian Advertising makes a book out of its “Beliefs”
The main advertising professionals in Brazil were invited to publish their beliefs and manifestos in a book that will be called “Acredite” (Believe) and will be launched on the Brazilian […]
Saab launches a campaign in North America to celebrate its Scandinavian roots
Saab Cars North America launches a campaign that celebrates company’s Scandinavian roots, under the tagline “Move your mind”. The campaign will show on TV but will be declined also in […]
Journalists and Video Game experts – invited to review NASA’s online game Moonbase Alpha before release
NASA invited journalists and video game experts to review its online game Moonbase Alpha before the worldwide release. Moonbase Alpha is a game with single and multiplayer options where players […]
Former TV star, replaced by singer, in Garnier Romania’s ads
Garnier Romania finished its relation with the former TV star Andreea Marin Banica, that was brand’s ambassador in Romania, and replaced her with the Romanian singer Andra, according to DailyBusiness.ro. […]
ADC*RO starts its third edition
ADC*RO, a creative school initiated by Art Directors Club Romania (ADC*RO) and Romanian Advertising Agencies Association (UAPR), is close to the start of its 3rd edition and started to receive […]
Media campaign for Bilbor mineral water, signed by Mediaedge:cia Romania
Starting June, Mediaedge:cia Romania launches a media communication campaign for Bilbor mineral water brand, developing integrated communication projects. The agency offers a complete and complex range of services for media […]
Ogilvy & Mather and CommonHealth launch Ogilvy CommonHealth Worldwide
Ogilvy Healthworld and CommonHealth, healthcare marketing networks part of WPP, formed Ogilvy CommonHealth Worldwide, a new entity that combines the two networks into a single innovative, resourceful healthcare communications network, […]
GroupM (WPP) foresees a 3,5% hike in advertising spending in 2010
GroupM, part of WPP, estimates that worldwide advertising activity is improving and foresees an increase of 3,5% of revenues this year, to $451 billion in worldwide advertising revenue. For 2011, […]
Romanian Cultural Institute, promoted in five European cities by Media Consulta International
Already at the 2nd collaboration with Romanian Cultural Institute (ICR), Media Consulta International signs an international campaign that has as an objective to promote the Romanian civilization and culture in […]
Study: Internet influences consumer’s decision-making process
“2010 Digital Influence Index”, study released by Fleishman-Hillard International Communications and Harris Interactive, shows that Internet is the most influential media channel, even if the marketers aren’t capable yet to […]