Tag: Marketing
Media Fact Book 2010 study release, the event of the week on Romanian marcomm market
In the middle of a continuing economical crisis and busy start of June, the most important event on the Romanian marcomm market was, this past week, the launch of 2010 […]
Most entries from Romania to Cannes Lions 2010 – at Press, Outdoor and Media
Romanian agencies submitted this year 104 entries to Cannes Lions, most of them in categories such as Press (26), Outdoor (20) and Media (20). Next in the Romanian agencies’ preferences […]
-9% of total net ad spend in Romania in 2010, versus 2009
Initiative Romania published, Tuesday, June 2nd, Media Fact Book 2010, a study that offers an image of the Romanian market during last year and estimates regarding its evolution for 2010. […]
Romanian Effie Awards attract only 48 campaigns at the 7th edition
Romanian Effie Awards attracted only 48 campaigns in this year’s competition. Those campaigns are coming from 20 agencies and companies. At last year’s edition of Romanian Effie there were 70 […]
Pastel Group handles the Romanian PR account for Epson
Pastel Group handles the Romanian PR account for Epson, according to a press release. Starting June, the agency will adapt and implement locally Epson’s communication strategy, will handle the media […]
Romanian cable TV companies are fighting in promotions to win consumers
RCS&RDS, Romtelecom and UPC are continuing their prices war that reduces their incomes and profits, according to an article signed by Adrian Seceleanu and published by Ziarul Financiar. They come, […]
Romanian eResearch Corp.launches eMergency, on June 2nd
eResearch Corp., a Romanian company, is launching, on June 2nd, a new online research product dedicated to companies, eMergency. eMergency is the first ultra-fast research service in Romania, that gives […]
euronews and Google make a TV show together
euronews and Google will launch, starting June 1st, “trends”, a weekly program compiling the most popular terms searched by Europeans on Google. The show will present the 5 most popular […]
Coca-Cola makes a promotional campaign in Romania and Moldavia, through Syscom Digital
Coca-Cola HBC started, on May 17th, a promotional campaign that runs, simultaneously,in Romania and Moldavia, being the 1st campaign that takes place in both territories in the same time. Campaign […]
Grolsch beer, launched in Romania by Handmade Advertising & The Real Underground Party
The dutch beer Grolsch launched in Romania. Proud Sponsor of the Experimentalists supports local creative community through 2 collaborations with contemporary artistical world. Grolsch’s launch in Romania started discreetly, through […]