Tag: marketing
TeComm: Marketing strategy – a main factor to the success or fail of an online business
The sales of an online store depend mainly on the efficiency of the marketing campaigns it runs. A well thought promo campaign generates traffic and optimizes user’s experience in e-store […]
Prophet unveiled a new and modern look for AEG
Brand and marketing consultancy Prophet has revealed its redesign for AEG, a leading home appliance brand. Prophet was tasked with creating a striking, visual identity to deliver the brand’s new […]
Daniel Surmacz: The automatic future of digital advertising
It’s been 21 years since the first banner ad appeared on the web. It ran on a site called HotWired.com, the original website of Wired Magazine. It asked “Have you […]
TeComm: Optimizing conversion rate, essential for an online business’ success
Ivan Imhoff, founder of the marketing agency House of Kaizen London, will be the speaker to TeComm eCommerce Conference&Expo, scheduled to take place on October 25-26 in Cluj-Napoca (Romania) and which […]
2Performant Network migrated 2Parale’s entire portfolio on the global 2Performant.com platform
2Performant Network migrated 2Parale’s entire portfolio on the global 2Performant.com platform following an over 300,000 euro investment. The ecosystem of 50,000 users generating monthly over 50,000 online sales and 5M […]
#spiritliber or how Pepsi turned a concert in Romania in a seaside trip
End of July, Pepsi and Romanian group Vama challenged the crowd present to musicians’ concert to experience in the most authentic manner the definition of a free spirit (#spiritliber) after […]
The Talent Business expands in Singapore
Juhi Bimbhet joins The Talent Business’ Singapore office. She will be responsible for driving a significant expansion in The Talent Business’ ability to deliver the world’s best creative leaders and […]
Lee Ann Daly joins The Talent Business as US Chairman
Lee Ann Daly, whose previous roles include EVP/Global Chief Marketing Officer at Thomson Reuters, and EVP Marketing at ESPN, will work in a non-executive capacity alongside The Talent Business’ Global […]
Reality Marketing: Vodafone’s #4GRedline High-Stakes Stunt Pays Off
Vodafone has pulled off one of its most innovative marketing activations yet with a high-octane stunt featuring Kiwi drift car sensation “Mad” Mike Whiddett and the company’s own Director of […]
Omobono: Marketing under threat as HR influence rises
New research has shown that Marketing is under serious threat from HR, raising real questions for businesses and the teams charged with upholding the voice of their brand. In a series […]