Tag: marketing
Reality Marketing: Vodafone’s #4GRedline High-Stakes Stunt Pays Off
Vodafone has pulled off one of its most innovative marketing activations yet with a high-octane stunt featuring Kiwi drift car sensation “Mad” Mike Whiddett and the company’s own Director of […]
Omobono: Marketing under threat as HR influence rises
New research has shown that Marketing is under serious threat from HR, raising real questions for businesses and the teams charged with upholding the voice of their brand. In a series […]
Teo Migdalovici @ #MobileAdvertisingCongress: Living several lives at once and being potentially independent from any geographical restriction is the mobile’s generous gift to my generation
Teodora Migdalovici, Ambassador Cannes Lions in Romania, is one of the speakers at this year’s edition of the Romanian Mobile Advertising Congress, an event scheduled to take place in Bucharest […]
Cristian Ignat (Canopy) @ #MobileAdvertisingCongress: Mobile advertising, the biggest challenge of the online marketers nowadays
Cristian Ignat, Chief Canopyst @ Canopy is one of the speakers at this year’s edition of the Romanian Mobile Advertising Congress, an event scheduled to take place in Bucharest on […]
Prophet brings Fred Geyer to the UK
Global brand and marketing consultancy Prophet has announced its New York based Senior Partner Fred Geyer is to relocate to London to spearhead European growth. Geyer’s focus will be in […]
British Companies are Leading the Way into a Digital Future, Says New Study from Global Marketing Consultancy Prophet
Digital transformation within European companies is making good progress, and is meeting with approval, particularly with younger workers. British companies have adapted extremely well to embrace digital transformation whilst France […]
TeCOMM gathers Romanian online retailers in Bucharest
On April 21st, TeCOMM eCommerce Conference&Expo organizes, in Bucharest, the 8th edition of the event dedicated to online stores owners and providers of e-commerce products, services and solutions. The event is organized by […]
Avandor: Brands can now work together for better results in digital
Avandor Consumer Profiling created for the clients of its Data Management platform a new functionality which allows brands and publishers to share selectively the access to their own data from the […]
Digital Marketing Forum 2016 – all you need to know about online marketing
As company’s promotion is in full process of reinventing and when, according to an EY Romania study, 91% of the local companies consider social media a competitive advantage and 74% use […]
A new performance marketing agency launched in Romania: Edge by 2Performant
2Performant Network S.A., owner of 2Parale affiliate platform, launched Edge, full service performance marketing agency that aims to manage, in its first year, media budgets of over Euro 3M. Edge is […]