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Back to Basics: Romanians rebalance media consumption as traditional channels regain ground

Health does not take a holiday: Medical care continues during the holidays at the Rehabilitation Hospital within Medical City

Study ranks the European cities with the most beautiful hotels, according to visitors

A marathon of generosity during December 15–19: Dana Voiculescu and the Foundation’s team delivered gifts to 500 children across four counties

Inauguration of the new passenger terminal of Craiova International Airport

Thematic Digital and Mediascope launch R1 Retail First – a unique media retail network

Tag: McDonald’s

McDonald’s, in campaign with Netflix’s Stranger Things in Brazil

Strange things are happening at Méqui. To celebrate the launch of the final season of Stranger Things, McDonald’s is unveiling a new campaign designed to transport fans straight to Hawkins—or […]

November 27, 2025November 27, 2025 Newsroom Ads, All News, Creativity, Marketing, Media

McDonald’s has HugBins in Romania

Premier Restaurants Romania, which operates McDonald’s restaurants in the country, launched a new eco and sustainability initiative in order to educate and encourage clients to recicle the used packaging. HugBins […]

March 20, 2024March 20, 2024 Maggie Hanson Business, Creativity, Marketing

McDonald’s, DDB and Tribal continue the Employer Branding platform through a new campaign, together with Rareș Maris – People with experiences

McDonald’s believes in young people in Romania and their professionalism, which is why it continues to communicate based on the employer branding platform launched last year, also together with the […]

May 26, 2023May 26, 2023 Cristi Filipescu Ads, Creativity

McDonald’s and Publicis break codes of recruitment #reQRuitement

McDonald’s is revolutionizing its recruiting by implementing engaging and simplified processes for anyone to apply for a job through QR code visuals shaped as iconic McDonald’s products: an answer to […]

May 16, 2022May 16, 2022 Newsroom Ads, All News, Creativity

McDonald’s Norway shows its ugly side in a new anti-littering campaign

Iconic packaging turns into iconic trash. McDonald’s Norway takes ownership of its littering by showcasing the ugly side of their packaging, encouraging guests to join their cause and researching what […]

March 30, 2022March 30, 2022 Newsroom All News, Creativity

“Come Back As You Are” – the new McDonald’s France Campaign by DDB° Paris

On June 14th, President Emmanuel Macron announced that all the French cafés, restaurants and bars were able to fully reopen. After the 11-week coronavirus lockdown, it’s time to celebrate the […]

June 20, 2020 Newsroom Ads, Creativity

Leo Burnett London is at it again with new McDonald’s McCafé campaign poking fun at the clichés of the coffee world

Building on the success of its Great tasting coffee, simple campaign over the last 3 years, McDonald’s has launched a new integrated campaign to further solidify the quality and value credentials […]

March 14, 2020March 14, 2020 Cristina Blanaru Ads, Creativity

Big Mac lovers in for a treat as McDonald’s and Leo Burnett London launch the Grand Big Mac

The Grand Big Mac is back on McDonald’s menus for the 3rd year in a row, allowing Big Mac fans to spend more time with the taste they love. The […]

February 7, 2020 Cristina Blanaru Ads, Creativity

Leo Burnett London makes people think about McDonald’s without ever mentioning McDonald’s in new outdoor campaign

Building on the brands heritage of iconic out of home advertising, this latest installment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big […]

February 3, 2020February 3, 2020 Cristina Blanaru Ads, Creativity

Sune Sorensen directed an unconventional McDonald’s ad, reminding of the meaning of Christmas

Director Sune Sorensen and TPfilm created an untraditional McDonald’s spot about the most traditional time of the year; Christmas. In an original, character driven story, a modern family is followed […]

December 4, 2019 Cristina Blanaru Ads, Creativity, People

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