Tag: media
Romanian Cable Direct to handle advertising strategy and sales for UTV
Starting March, Cable Direct will offer consultancy in implementing the advertising sales for Utv and Utv HD and will work with UTV, agencies and advertising clients to create sustainable partnerships for Utv’s […]
Memorial Sloan Kettering chose Pereira & O’Dell New York and Media Storm as creative and media agencies
Memorial Sloan Kettering appointed Pereira & O’Dell New York as its creative agency of record and Media Storm as its media agency of record following competitive reviews that concluded earlier this month. For […]
mediaTRUST Romania joined Romanian specialized organizations BRAT and ARMA
mediaTRUST Romania is, starting 2014, member of Romanian Bureau of Transmedia Audit (BRAT) and of Romanian Association for Audiences Measurement (ARMA). As BRAT member, mediaTRUST will receive SNA FOCUS – […]
Agencies’ Night in Romania, scheduled for April 3rd
Romania’s Agencies’ Night is scheduled to take place on April 3rd, under the tagline “Craft up your life”. The PR, advertising, full-service, online, interactive or media agencies that want to […]
ZenithOptimedia: Mobile to drive growth in global adspend over the next three years
Advertising is set to see the strongest sustained period of growth in ten years, with global adspend growth forecast to rise from 3.6% in 2013 to 5.3% in 2014. Growth […]
How was it @ Zilele Biz 2013
Biz Days lasted for an entire week, starting on November 11th and included 5 main discussion topics, one for every day of the event: entrepreneurship, innovation, management, media & marketing. […]
Irina Mateescu opted for Brand Conversations as her next career level
After 3 years of marketing at Business Media Group, almost 4 as senior digital planner at Netalurgica and 10 months as Digital Manager at Next Advertising, she decided it’s the […]
ZenithOptimedia: Stable ad growth in 2013 paves way for recovery in 2014 and 2015
The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw ad spend boosted by the London Olympics and the US elections […]
Publicis Group acquired Zenith Romania
Publicis Groupe acquired today Zenith Romania, taking over the majority control of the agency, according to a press release.Zenith Romania was previously affiliated to the group and was operating, on […]
SOS Satele Copiilor and DDB Romania – campaign to support access to education
DDB Romania aims to make parents more sensitive with a new campaign, “Back to School”, made for SOS Satele Copiilor in order to gather donations for schooling and educating kids living […]