Tag: media
Brazilian content producer Globo released an interactive online brand book
Globo – the largest Latin American producer of exclusive, multigenre and multiplatform content – unveiled its updated brand values, personality and identity guidelines. The move reinforces Globos mission of upholding […]
Engine and Spinal Injuries Association invite people to fast-forward the ad on Disabled Access Day
In a remarkable media first for digital out-of-home (DOOH), people are being actively encouraged to fast-forward an advert on Ocean’s full motion Loop network in Manchester. Created by Engine to […]
White Square festival announced the line-up of jurors
White Square international marketing and advertising festival is scheduled to take place in Minsk (Belarus) on April 17-19. According to the organizers, the festival welcomes annually over 1,000 entries from […]
Zenith wins global media business for Lactalis
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win […]
Dana Bulat (United Media Services): “The quality has always prevailed in front of the quantity”
During the 65th edition of the international festival of creativity Cannes Lions this year, 4 Romanian advertising people were part of the juries choosing the shortlists in 4 contest categories. […]
MediaLink hires global media industry veteran Nick Manning
MediaLink, an Ascential company, announced that Nick Manning has been hired as a Senior Vice President, based in its London office. Manning joins the strategic advisory firm after a decade […]
The Gate hires Kerry Fyans to spearhead media
Creative and media company, The Gate London, has today announced the appointment of former Jaywing’s Epiphany director Kerry Fyans as Head of Media. Fyans will be tasked with sharpening the […]
Impact Radius’ new Dynamic Payouts, to help marketers to pay for value in influencer marketing campaigns
Impact Radius, a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution and analytics, announced a key update to its Partner Manager Suite called Dynamic Payouts. […]
Kai Henniges, CEO video intelligence: Why the advertising industry needs GDPR?
The arrival of GDPR this May can’t be ignored, it also can’t be overestimated. It’s going to have a huge impact on the advertising industry. We’ve only got ourselves to […]
Media iQ appoints Simon Tray as Global Chief Financial Officer
Media iQ, the leading global analytics and technology company, has announced the appointment of Simon Tray as Global Chief Financial Officer. He joins having previously held the same role at […]