"media buying" tag

Publicis Groupe wins AXA’s advertising creative partnership as well as strategy and media buying in four of its key markets

AXA has chosen Publicis Groupe to continue as its sole global creative partner, across 30 countries, and as a partner for strategy and media buying in four of its key markets: UK, Germany, Italy…

Tailwind study: Major trends and changes of programmatic ad buying and selling process within Central Europe

TailWind, programmatic trading and ad-tech solution specialized company part of TDG, announced the results of its first study on CEEMEA programmatic trading status. The research, made together with  AppNexus, offers an overview of the…

IPG Mediabrands launches Cadreon for CEE

Initiative Media, BPN Romania and Universal Media, part of Interpublic MediaBrands, announced recently the launch of Cadreon, new programmatic buying hub localized in Hungary and which will service Central and East European markets. The launch for…

RTB HOUSE – a new Polish brand on online advertising market

RTB House is an agency specialized in buying advertising on Real-Time Bidding (RTB) model and appeared as a result of a dynamic development of the team working in RTB as part of the AdPilot…

Our news directly in your inbox:

AdHugger © 2020 All Rights Reserved