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Tag: Media Fact Book

Media Fact Book update: Romanian media market, down 2,7% in 2020, 4% growth expected in 2021

Initiative Romania updated its Media Fact Book, estimating the Romanian media market decreased 2.7% in 2020, to Euro 467M and expects a comeback of 4% in 2021, to Euro 485M, […]

January 19, 2021January 19, 2021 Newsroom Advertising, Business, Digital & Media, Studies

Initiative Romania released an update of its Media Fact Book

Initiative Romania estimates the local media market grew 7% in 2019 and will continue to grow, with an estimated 5.5% in 2020, according to the updated data of the Media […]

January 21, 2020 Cristina Blanaru Advertising, Business, Studies

Initiative’s Media Fact Book: Romanian media market to go up 13% in 2018

In an updated version of its Media Fact Book report, Initiative Romania estimates Romanian media market went up 11% this year and will grow 13% in 2018. The new prognosis […]

December 7, 2017 Cristina Blanaru Ads, Advertising, Studies

MFB17: Romanian media market to post a 10% increase in 2017

Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]

June 7, 2017October 25, 2017 Cristina Blanaru Advertising, Business, Consumption Habits, Digital & Media, Marketing, Media, Mobile, OOH / DOOH, Studies

Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated

  Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The […]

December 9, 2016 Cristina Blanaru Advertising, Marketing, Media, Studies

Media Fact Book – at the 20th edition, announces increases of 6% for Romanian media market in 2015 and 2016

Romanian media market posted, last year, the biggest increase after the economical crisis, 6%, a percentage to be maintained also this year, according to the Media Fact Book, an annual […]

June 3, 2016 Cristina Blanaru Advertising, Digital & Media, Studies

#MFB2015: Romanian media market, on the growing trend

Romanian Initiative Media, part of Interpublic MediaBrands, launched the 19th edition of Media Fact Book (MFB), the only analysis offering a complete and objective x-ray for the Romanian media industry. […]

June 4, 2015July 13, 2015 Cristina Blanaru Advertising, Business, Marketing, Media, OOH / DOOH, Studies

Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012

Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]

June 21, 2013June 9, 2014 Cristina Blanaru Ads, Advertising, Business, Digital & Media, Media, Mobile, Social Media, Studies

MFB: Online and mobile – on the wave in Romania, to attract increased ad budgets by the end of the year

Romanian digital sector, with online and mobile advertising, saw the biggest increase in attracted budgets, year per year, in 2011, as Alexandra Olteanu, Managing Director Initiative Romania, said, Wednesday, at […]

June 14, 2012August 22, 2012 Cristina Blanaru Advertising, Business, Digital & Media, ITC, Mobile, Social Media

MFB: Digital – second after TV in 2011; total value of Romanian media market in 2012 – Euro 303M

Initiative launched Wednesday, in a press conference organized at its headquarters, Media Fact Book (MFB), that reached its 16th edition and that includes detailed info on ad budgets spent in […]

June 13, 2012July 6, 2012 Cristina Blanaru Advertising, Business, Digital & Media, Media, Mobile, Social Media

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