Tag: Mediascope
UNArte × Mediascope– DigitalPlaygrounds DemoDay transformed UNAgaleria into an interactive digital art laboratory
On May 9, UNAgaleria hosted “DigitalPlaygrounds – DemoDay”, an event organized by the National University of Arts Bucharest (UNArte) and Mediascope. On this occasion, students, teachers and creators were invited […]
Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope
Mediascope, a trade marketing and innovation agency, signs one of the most dynamic retail launches in the Romanian beer industry for the first part of 2025. Madrí Excepcional is an […]
Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025
Pernod Ricard, one of the world leaders in the spirits and wine industry, continues its partnership with the Mediascope agency. From summer initiatives to festive periods with intense competition, the […]
Mediascope supports MBBFW’s vision of innovation and sustainability
Between March 27 and 30, the Royal Palace in Bucharest hosted the Spring edition of Mercedes-Benz Bucharest Fashion Week (MBBFW), one of the most important events dedicated to the fashion […]
Henkel Romania marks 30 years of success through innovation and technology in trade marketing with Mediascope
Henkel Romania, one of the leaders in the consumer goods market, celebrated three decades of presence in Romania through a campaign held between September 1, 2024, and November 15, 2024, […]
Marketing in a multinational versus an agency – the power of challenges and perspectives
After 12 years at a leading multinational, which played a key role in my professional development, the transition to an agency came with a number of challenges, but also with […]
Brand audit and repositioning for the agency Mediascope, created by Cristiana Belodan
After nearly 20 years of operating on the Romanian and international advertising market, Mediascope launched in November 2023 a brand & business perception analysis process, carried out with Cristiana Belodan. […]
Mediascope is the new creative agency for Beiersdorf in Romania
Mediascope became Beiersdorf‘s national partner in 2022, providing the company with creative services for trade marketing campaigns. Beiersdorf is considered the inventor of modern skincare and is the company that […]
Mediascope to expand its portfolio with a new global client, the Lindt brand
Starting 2023, Mediascope will provide creative services and manage the in-store communication platform for Lindt brand in Romania. The partnership was signed after a complex pitch, with creative and communication […]
Mediascope: 84% of young people aged 16-24 y.o. are online
Mediascope analyzes, in its most recent bulletin, the 16-24 demographic, that is present online in an overwhelming percentage (89% – 85.5M people) and is characterized by digitally focused media consumption, […]