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Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

M.O.B.A. Network unveils M.O.B.A. Forge, innovation hub to accelerate growth

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

M.O.B.A. Network unveils M.O.B.A. Forge, innovation hub to accelerate growth

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Tag: optimization

MGID is revolutionizing image creation for advertisers by integrating generative artificial intelligence

MGID, the global advertising platform, has announced the development and integration of generative artificial intelligence (AI) into its intelligent solutions offering. Currently in beta testing by the MGID creative team […]

March 30, 2023March 30, 2023 Cristi Filipescu Ads, All News, Creativity, Digital & Media, Innovation, Media

Fresh Relevance launches Multi-Armed Bandit for intelligent and automatic campaign optimization

Fresh Relevance, a versatile personalization and decision engine, launched recently its new Multi-Armed Bandit, which breaks new ground in intelligent, automatic campaign optimization for online retailers.   The new functionality […]

September 30, 2021September 30, 2021 Newsroom Business, e-Commerce, Marketing

Analytic Partners appoints Andy Gallagher as Vice President of Client Engagement

Global leader in measurement and optimization solutions, Analytic Partners, appointed Andy Gallagher as Vice President of Client Engagement. Based in the London office, Gallagher will be responsible for supporting clients […]

July 29, 2021July 29, 2021 Maggie Hanson Business, Digital & Media, Marketing, People

Anzu.io and Nielsen team up to bring advanced brand lift measurement to In-Game advertising

Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns, driving […]

April 24, 2020April 22, 2020 Cristina Blanaru Ads, Creativity, Gaming, Marketing

TeCOMM to help e-businesses convert by using big data

TeCOMM Cluj aims to help e-businesses to convince their non-buying customers, exploring together with them Empowering Customer Using Big-Data theme. The mentioned theme of discussion is focused on 3 main areas: conversion of those […]

August 19, 2015October 16, 2015 Cristina Blanaru Business, e-Commerce

International e-commerce and online marketing experts to participate to GPeC Summit

GPeC Summit will take place on May 11-13, in Bucharest, marking 10 years of GPeC (Gala Premiilor eCommerce – eCommerce Awards Gala n.red.) and brings together an impressive line-up of speakers. The special guest […]

April 3, 2015July 13, 2015 Cristina Blanaru Business, e-Commerce, Events

André Morys and John Ekman to be present at GPeC, in the end of November 

Two renown international specialists in conversion optimization, André Morys and John Ekman, will be present as speakers for the first time in Romania on November 27th, at GPeC (Gala Premiilor eCommerce). […]

October 17, 2014 Cristina Blanaru Business, e-Commerce, Events

Romanian White Image, triple accolades at MarketingSherpa’s Email Marketing Awards 2014

  Romanian White Image, a company specialized in optimizing communication processes, received 3 Honorary mentions at MarketingSherpa’s Email Marketing Awards 2014, the most important international competition that awards efficiency in […]

November 7, 2013November 8, 2013 Newsroom Marketing

Publicis Groupe shopped for a digital marketing and consulting agency in India

Publicis Groupe announced the acquisition of Convonix, one of India’s leading digital marketing consulting firms based in Mumbai. The company will align with Starcom MediaVest Group (SMG) in India to […]

March 11, 2013March 20, 2013 Cristina Blanaru Business, Creativity, Digital & Media

8team – optimization of campaigns, from Leo Burnett Group Romania

Leo Burnett Group Romania continues its online investments and launches a new company, 8team,though which it consolidates on long term group’s strategy in digital. 8team is specialized in digital campaign optimization […]

October 9, 2012March 20, 2013 Cristina Blanaru Business, Digital & Media, Marketing

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