Tag: outdoor
BRAT launched SAO, first study in Romania to measure OOH audience
Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]
E.ON Italy & M&C Saatchi ‘Freeze’ historic building in Milan to highlight energy waste
M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company’s presence in the country. The integrated campaign, entitled ‘We Hate Waste’, saw a […]
Posterscope published OOH Predictions for 2017
Posterscope made public its predictions related to OOH-s evolution during 2017. As a list, Posterscope’s predictions can be resumed as it follows: More details on Posterscope’s predictions are available here:
Hunterlodge Advertising kaunched Ordnance Survey OS Maps campaign
Hunterlodge Advertising has created an integrated campaign to launch Britain’s Ordnance Survey’s OS Maps to drive deeper engagement with outdoor enthusiasts. The campaign, entitled ‘You are here’ will run throughout July […]
UPDATED – Romanian agencies and their shortlisted entries at Eurobest
(updated to include the most recent released shortlists. Corrects reference to shortlists in Outdoor) Romanian agencies participating to Eurobest have many of their entries on festival’s shortlists. Until now, the […]
JCDecaux gets personal with Marketing Directors, in a campaignn signed by BBDO Belgium
JCDecaux decided to do something different as part of a campaign seeking to convince leading marketing directors to show up for a business presentation. Instead if mailing an invitation to come to their […]
Outdoor congress scheduled for June, in Budapest
FEPE International, a worldwide association of outdoor advertising companies and member AIG, IAA and EASA, prepares its 56th annual congress, scheduled to take place this year in Budapest, on June 10th-12th. The […]
Romanian start-up The Pole Society goes to Brazil
Romanian start-up The Pole Society presents, for the first time, on September 18th, in South America, the first mobile advertising solution for digital. The presentation will take place at Brasil Signage Expo and The […]
Publicis Seattle makes use of rain to promote Music & Arts festival
What if your weather includes a lot of rain? Well, you use it for rain-activated advertising, like Publicis Seattle did to promote Seattle’s top music & arts festival, Bumbershoot. Because […]
Brazil, Peru and Australia won Grands Prix at Mobile, Media and Outdoor Lions ceremonies
Cannes Lions unveiled the second batch of winners for this year’s competitions on Tuesday, when the Awards Galas for Mobile, Media and Outdoor Lions took place. Peru has won its first ever Grand Prix, […]