(updated to include the most recent released shortlists. Corrects reference to shortlists in Outdoor)
Romanian agencies participating to Eurobest have many of their entries on festival’s shortlists.
Until now, the most shortlisted entries coming from Romania are from McCann Erickson. The agency has 8 entries shortlisted 12 times in Media (3 shortlisted works), PR (3), Promo & Activation (2), Creative Effectiveness (1), Direct (2), Integrated (1)
The shortlisted campaigns for McCann are Pin the Pink for Renasterea Foundation, Sunday Grannies for Vodafone Romania (which won 3 Bronzes in Cannes this year), Pay with Blood for Untold Festival and Rich Kids of Instagram for KFC Romania. Adding to those is “Ghita, the social Shepard”, shortlisted in Creative Effectiveness.
Publicis Romania is also present on shortlists, in Innovation, Media and Promo & Activation, with Street View Test for Romanian Automobile Club.
Romanian agencies are participating to this year’s edition of Eurobest with 92 entries, almost double compared to the previous year, when the number of entries submitted to the competition was of 53.
The agencies with the biggest participation in Eurobest’s competitions are: Geometry Global Bucharest – 23 entries (from none last year), McCann Erickson Bucharest – 21 entries (up from 11 last year) and Leo Burnett Bucharest – 13 entries (from none last year).
Publicis Bucharest goes to Eurobest this year with 8 entries, down to a bit more than half compared to 2014 (when it had 14 entries), while FCB Bucharest submitted 7 entries in the competition.
GMP Advertising is participating to Eurobest with 6 entries, while Rusu +Bortun entered festival’s competitions with 5 entries.
Other Romanian agencies who compete at Eurobest this year are: Kubis Interactive (4 entries), Jazz Communication (3), Next Advertising and Rogalski Damaschin PR (1 entry each).
Eurobest moves to Antwerp in 2015, with the three day Festival taking place from 1-3 December and the Awards Ceremony bringing the event to a close. eurobest – The European Festival of Creativity – was launched in 1988 and celebrates, every year, creative excellence in categories like Film, Print, Outdoor, Radio, Craft, Interactive, Media, Direct, Promo & Activation, Design, PR, Integrated, Mobile, Creative Effectiveness, Healthcare and Branded Content & Entertainment. Since 2008, the awards, judged by Europe’s top creatives, form part of a two-and-a-half day Festival themed to identify and engage specific topics that are relevant to the European market. The festival, attended by more than 1,800 delegates, has previously been held in Stockholm, Amsterdam, Hamburg, Lisbon and Helsinki.