Tag: platform
New sales manager at Hawk increases DOOH focus as omnichannel marketing platform continues to grow
Hawk Platform, has appointed Georgia Yaksich as agency sales manager as it continues to expand its commercial team to meet the ongoing growth in demand for its cross-channel advertising and […]
Publicis Groupe acquires Profitero
Publicis Groupe announced it aquires Profitero, leading SaaS global ecommerce intelligence platform helping brands accelerate commerce sales and profitability. Profitero’s solutions provide actionable insights and product visibility to more than 4,000 […]
Hawk becomes first platform on the market to integrate Skyrise data into CTV offering
Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up the CTV element of its cross-channel offering. Hawk is the only fully multi-channel demand […]
Druid supports Transilvania Leasing & Credit on its digital transformation path
DRUID and Transilvania Leasing & Credit, one of the most experienced Romanian players in the local credit market, jointly announce the implementation of a conversational AI solution designed to simplify […]
Optable Announces New Data Clean Room Capabilities
Optable, a SaaS data collaboration platform and clean room solution designed for the advertising ecosystem, today announced the introduction of Flash Nodes, a new tier of Data Collaboration Nodes (DCNs) […]
Katanox Raises $5.7 Million and Appoints Former MD of Google Travel and Current Expedia Executive Rob Torres as Non-Executive Director as It Scales Up to Enable Direct B2B Distribution of Travel Accommodations
Katanox, the travel accommodation distribution and fintech platform, has raised $ 5.7 million from a group of financial, hospitality, and tech entrepreneur family offices to overhaul and reconfigure B2B distribution […]
GumGum joins Global Alliance for Responsible Media (GARM)
GumGum, a contextual-first global digital advertising platform, today announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation […]
MGID Acquires Italy’s Metup Native S.r.l.
MGID, the global advertising platform, today announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal […]
Sonica signs the latest campaign for Secom® in Romania
The advertising agency Sonica signs a new campaign full of color and humor for Good Routine® by Secom®, built on Secom “Grijuliul din tine” platform initiated by Next Advertising. “If […]
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]