Tag: report
WARC Expenditure Report: UK adspend to recover faster then key intl. markets in 2021
The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. […]
Media Fact Book update: Romanian media market, down 2,7% in 2020, 4% growth expected in 2021
Initiative Romania updated its Media Fact Book, estimating the Romanian media market decreased 2.7% in 2020, to Euro 467M and expects a comeback of 4% in 2021, to Euro 485M, […]
Colliers: Retail sales for non-food items have returned to pre Covid-19 levels despite the lockdown period when stores were closed
2020 has been the most difficult year for the Romanian retail segment since the 2009-2010 recession, with shopping centres closed for approximately two months during the spring of 2020, but […]
Research: Customer data analysis key to omnichannel marketing success and business growth
Companies which collate and analyze customer data, both online and offline, have grown 16% in the last year and are more than twice as likely to significantly exceed business goals […]
Programmatic OOH platform VIOOH enters US market as report confirms critical role in the future of digital ad strategy
Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, […]
White Bullet urges brands to ensure their ads are not funding organised crime
White Bullet Solutions, the digital marketing transparency experts today called on a high level investigation into digital Intellectual Property (IP) crime after Europol released the findings of its study into […]
Cisco Annual Internet Report: 5G to support over 10% of global mobile connections by 2023
According to the new Cisco Annual Internet Report, 5G will support more than 10% of the world’s mobile connections by 2023. The average 5G speed will be 575 megabits per […]
Initiative Romania released an update of its Media Fact Book
Initiative Romania estimates the local media market grew 7% in 2019 and will continue to grow, with an estimated 5.5% in 2020, according to the updated data of the Media […]
KPMG in Romania launches The Romanian Market 2019 Customer Experience Analysis
After 10 years of global rollout, evaluating consumers’ appreciation of the experiences they have received from brands across a range of sectors in multiple countries, KPMG is pleased to announce […]
BDO and WARC report: Global MarTech market hits $121.5BN
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the […]