Tag: report
AdMix released a report on video gaming as media channel
Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today releases the findings of its major research study into video gaming’s emergence as the […]
Lithuania: Professional Mentorship and Collective Dialogue to Reduce Gender Gap in Post-Pandemic Tech Sector, Recent Report Shows
The information and communication technology (ICT) sector has been given a swift push at the onset of the COVID-19 pandemic: during 2020 the number of ICT specialists employed in the […]
KPMG 2021 CEO Outlook: Global CEO confidence returns to pre-pandemic levels
CEOs of the world’s largest businesses are increasingly optimistic about the outlook for their own business and despite the Delta variant slowing down the ‘return to normal’, their confidence in […]
Brand Finance report: Microsoft overtakes Apple to become World’s Most Intangible Company
Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value. This year’s number one company in terms of total estimated […]
Inspire in Focus: People value inspiration over sleep, sex and treats
A new global report shows that 80% of people around the world believe inspiration is not only vital to their lives, but more important than sleep, physical intimacy or personal treats. More than one-third […]
IAB Europe releases full 2020 AdEx Benchmark Report to reveal digital advertising market size
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2020 AdEx Benchmark Report following on from the release of the study highlights in May. The […]
Microsoft, Headspace, YouTube and Pfizer top world’s 100 most conscious brands list
Microsoft tops the Conscious Brands 100, Wolff Olins and Hall & Partners’ inaugural list of the world’s 100 most conscious brands. The Conscious Brands 100 was created in light of […]
UNCTAD report: Global e-commerce – up to $27.7trillion, Covid-19 boosts online retail sales
The dramatic rise in e-commerce amid movement restrictions induced by COVID 19 increased online retail sales’ share of total retail sales from 16% to 19% in 2020, according to estimates […]
Wunderman Thompson Launches Regeneration Rising: Sustainable Futures
With the world on the cusp of an exciting new era, there is an unparalleled opportunity to reshape the way we live, learn, work and do business for the better, by harnessing regeneration. Cultural change […]
Report: Brands that adopt scenario planning decisions achieve up to 70% higher ROI
Brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI, according to the latest ROI Genome Report from Analytic Partners, Scenario Planning: Uncovering Growth […]