Tag: report
Zenith: Brands must rethink targeting to embrace personalisation
Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth. Targeting by age is […]
GPeC report: Romanians spent €3.5BN online in 2018, 30% more compared to 2018
According to GPeC statistics and estimates, together with those provided by the main Romanian e-commerce players (please find all the sources mentioned at the end of the article), the value of the online […]
Zenith: Luxury advertising, led by hospitality brands, is rapidly shifting towards digital media
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands, as 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according […]
WARC: Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn
WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in […]
Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth
IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market. The […]
MFB17: Romanian media market to post a 10% increase in 2017
Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]
2017 AME Awards to unveil 1st Annual AME Report for World’s Best Advertising & Marketing Effectiveness
The AME Awards for Advertising & Marketing Effectiveness will unveil the first-ever AME Report, a new yearly ranking of the world’s most successful networks, agencies, and advertisers according to their […]
Midas Award for Innovation Goes to FP7 / DXB and MediaVest Spark
The Midas Awards for the World’s Best Financial Advertising announced the 2016 Midas Award for Innovation and Midas Report rankings. FP7 / DXB (part of McCann Worldgroup) and MediaVest Spark earned […]
D&AD unveiled this year’s annual
In his year as president Andy Sandoz has imparted many valuable lessons. His future-facing attitude has often set him apart from the crowd and his love of the weird and […]
Media Fact Book – at the 20th edition, announces increases of 6% for Romanian media market in 2015 and 2016
Romanian media market posted, last year, the biggest increase after the economical crisis, 6%, a percentage to be maintained also this year, according to the Media Fact Book, an annual […]