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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: solution

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

The context and the challenge Having established itself as one of the world’s most acclaimed festival brands—consistently ranking among the top three international festivals—and standing as one of the top […]

October 6, 2026October 6, 2026 Cristina Blanaru Digital & Media

Zaplox Wallet Key Solution Part of an Executive Launch with Leading Hotel Group

In August 2024, Zaplox announced that it had been selected as the mobile key provider for a paid Proof of Concept (PoC) with a leading hotel group. Zaplox can now […]

April 25, 2025April 25, 2025 Cristina Blanaru All News, Business, e-Commerce, Tech

Wunderman Thompson launched an AI creative testing solution

Global creative and technology network, Wunderman Thompson, announces the launch of Reveal, a complete AI creative testing solution that helps brands evaluate their advertising and brand assets. Reveal is the latest […]

September 20, 2023September 20, 2023 Cristina Blanaru All News, Business

Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution

Publicis Groupe announced the acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps […]

November 14, 2022November 14, 2022 Newsroom All News, Business, Marketing

Frameplay announces new attention metric in Video Game Environments

Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]

April 5, 2022April 4, 2022 Newsroom All News, Digital & Media, Marketing

Romanian Open Banking: Smart Fintech launches the 1st account interrogation service – AIS, authorized by the National Bank of Romania

Smart Fintech launches a new open-banking product, Smart Accounts, the only account interrogation service – AIS, developed in Romania and authorized by the National Bank of Romania (NBR). The solution […]

March 22, 2022March 22, 2022 Cristina Blanaru Business, Digital & Media, Finances

AGR Dynamics to bring to market a SaaS solution tailored towards Retailers and Wholesalers that focuses on eliminating waste in the supply chain

AGR Dynamics, a Demand Forecasting, Planning and Inventory Optimization software specialist announces getting into an investment agreement with VEX, as a major shareholder in the company after a successful investment […]

July 13, 2021July 20, 2021 Newsroom Business, Digital & Media, e-Commerce, Finances

Anzu and Adform Team Up to Advance Utilization of In-Game Advertising

Anzu.io, the world’s most advanced in-game advertising solution, announced today a new partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing. Anzu will […]

December 17, 2020December 17, 2020 Maggie Hanson Business, Digital & Media

KPMG QuercusApp Performance brings i4.0 to HR departments

KPMG in Romania launched KPMG QuercusApp Performance, a new technology-enabled solution for continuous feedback, blending innovative technology and intelligent feedback systems. The solution aims to help clients strengthen their performance […]

April 11, 2019 Cristina Blanaru Business, Digital & Media

Appetite Creative offers new creative solution for ‘Conversational Marketing’

Appetite Creative, an award-winning creative technology company offering multi-channel creative, website and advertising solutions, today announced that they have developed a new format called Liquid Bots, in response to demand […]

December 16, 2018 Cristina Blanaru Creativity, Digital & Media

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