Tag: study
ARMO: Romanian e-commerce to reach €3.6BN in 2018
E-commerce is having a supported developing rhythm in Romania and is estimated to reach a total value of €3.6BN in 2018, up 30% compared to 2017, with the pace of […]
Romanians’ view on modern banking: a bank with services easy to use – iSense study
According to a study conducted by Romanian iSense Solutions, the Romanians perception over modern banks and their services has 3 main characteristics: easiness in usage (80%), fastness (70%) and security (73%). […]
‘Experience Gap’ study: Failure to meet consumer expectations is costing individual brands up to £390M/year in the UK and $1.08bn globally
Global marketing strategy and transformation business Clear (clearstrategy.com) part of the M&C Saatchi Network, today announced the findings of the inaugural ‘Experience Gap’ study. Based on an online survey of […]
Romanian video games dev industry – $156M turnover in 2017
Last year, Romanian video games development studios were involved in developing titles such are FIFA, Assassin’s Creed and Asphalt Racing and posted a turnover up 11.6% compared to the previous […]
iSense Solutions study: 64% of Romanians want more digitalized banks in Romania
Two thirds of Romanians said that they want more digitalized banks in Romania, according to an iSense Solutions study developed in June, on the Internet users present in urban. The […]
IAB’s AdEx Benchmark: Mobile advertising up in 27 markets across Europe
IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market. The report reveals […]
WARC Global Ad Trend: Newsbrands diversify to plug $28bn financial hole
Newsbrands’ combined revenue has dipped globally by $27.8bn between 2012 and 2017, with rising income from print circulation and digital advertising not enough to offset a $40.1bn decline in print […]
European Digital Advertising market doubled in size in 5 years
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% […]
Bitdefender study: Over 25% of Romanian urban homes are smart. Smart TVs, most used.
Around 28% of Romanian urban homes have at least 4 intelligent devices connected to the internet, as a Bitdefender study shows. The intelligent devices owned by the families that participated […]
video intelligence study: Contextual video advertising increases dwell time by a third
A new study from video intelligence has shown that contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page. The findings show an […]