Tag: study
video intelligence study: Contextual video advertising increases dwell time by a third
A new study from video intelligence has shown that contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page. The findings show an […]
Golin & iSense Solutions look into Romanians’ shopping list and wallet
Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets. Only […]
ROADS: Romanian online ad market – up 15% in H1 2017 compared to same period previous year
The most recent edition of ROADS, study made by IAB Romania and PwC Romania, shows that the total reported value of the online ad market in Romania, in H1 2017, […]
BCR and Viral Studios launch the first financial education show on YouTube
BCR continues the role of Romania’s financial educator and brings the project Scoala de Bani (The Money School) at the next level: the financial curiosities meet the video format in […]
comScore’s “Global Digital Future in Focus” – a snapshot of international multi-platform consumption
comScore published its 2018 international digital overview, “Global Digital Future in Focus”, which provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content […]
French Best Brands: Amazon, Google, Samsung and Michelin – winners of the 1st edition
On 5th of March took place the inaugural French edition of Best Brands, an event to be held annually and which singles out the most successful brands from several different […]
WARC launches Toolkit 2018
WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the […]
Bitdefender study: 80% teens under 18 in Romania were harassed online
80% of Romanian teenagers under 18 were harassed online, according a study made by Bitdefender, which shows that the main weapons for online attacks are regarding people’s looks and way of […]
Programs ran by Visa in Romania help public handle their financials better
More than two thirds of the participants to the MoneyIQ financial literacy and Money Online e-commerce trainings, conducted by Visa and Junior Achievement Romania (JA) in schools, libraries and online, […]
Biz Days, one of the strongest business events in Romania, to start on Monday
The event highlights the performance and business and reunites the leaders and the professionals that set the rhythm and the trends in the business field. Zilele Biz (The Biz Days) […]