Tag: study
Initiative study: Who do Romanians trust with opinions and recommendations
Before buying a product or a service, half of Romanians in urban areas trust opinions and recommendations from influencers, whether we talk about family and friends, professionals, journalists, bloggers/vloggers or […]
Golin finds out what really matters to Romanians, as shown by a Bold & iSense Solutions survey
Golin Romania has analyzed how brands are perceived by Romanian consumers and what types of information are relevant to them, in a survey conducted at national level alongside the research […]
WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year
A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools […]
Study: Global mobile advertising revenues tops €63BN in 2016
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to […]
ROADS: Romanian online ad market in 2016 grew 22%, to €41M
The most recent edition of ROADS (Romanian Online Advertising Study), made by IAB Bucharest and PwC Romania, shows the total reported value of the Romanian online ad market for 2016 […]
MFB17: Romanian media market to post a 10% increase in 2017
Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]
RTB House study: Best weekdays for online purchases are Tuesdays and Wednesdays, between 2-4 PM and 8-11 PM
RTB House recently released a study on online purchases, pointing out that the best weekdays to buy online are Tuesdays and Wednesdays, with the preferred hours being between 2-4 PM […]
Mood of Nation revealed in new ‘Truth About Britain’ research from McCann Worldgroup UK
In climate of global uncertainty, Brits resolute, proud and unexpectedly optimistic: But fundamental regional differences point to splintered national picture. Therefor, 69% of Brits say Britain a great country to […]
GPeC study: Romanians preferences when shopping online
According to a study made by GPeC and iSense Solutions, Romanians are visiting online stores 3-4 times a week and 77% are buying at least twice a year from the same […]
BRAT launched SAO, first study in Romania to measure OOH audience
Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]