Tag: study
RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate
In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad […]
IAB Europe study reveals European preferences when it comes of digital video ads’ formats
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a […]
2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics
The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its […]
Beko’s World Play Shortage study: 1 in 3 adults has less then 10 hours of leisure time a week
A lack of leisure time and a change of attitude towards playing are the main findings of World Play Shortage study, commissioned by Beko and realized on a sample of […]
Momentum Worldwide: Gamers believe watching video games will overtake traditional sports by 2022
The WE KNOW Gamers research study conducted by global brand experience agency, Momentum Worldwide, has uncovered new information on the media consumption habits and behaviors of gamers. The WE KNOW […]
Facebook and Amazon lead the pack in the top 10 most mobile-ready brands in the world
According to MDEX (inaugural ranking for mobile ready brands made by Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with YouGov, the global market research firm, and […]
The Partners’ study: Post-Brexit, British brands experience an identity crisis
Global brand consultancy The Partners launched a comprehensive study – “To Be Or Not To Be” – , which reveals what Britishness means for brands post-Brexit. The Partners surveyed 1,000 consumers […]
WARC: +3.7% UK adspend growth forecast for 2017, despite Brexit
UK’s adspent growth will be of 3.2% in 2017, despite Brexit, predicts AA/Warc Expenditure Report, which just released the data for Q3 2016, the first full quarter after country’s vote to […]
“Value of Advertising” report: Advertising brings significant benefits within EU
A newly released European report shows that each Euro invested in advertising brings 7 times higher benefits related to GDP, encourages innovation, insures the occupation of the work force and helps investments […]
IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016
IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, […]