Tag: study
IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016
IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, […]
RomData for GPeC: Romanian online payments with card, up 60% in first 9mo of 2016
According to RomCard data, provided in premiere for GPeC, the value of Romanian online payments going to Romanian online stores and made by card, via 3D Secure system, increased 59% in the […]
Zenith forecasts 75% of internet use will be mobile in 2017
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% […]
IAB: Global Mobile Advertising revenues surged to €37 billion in 2015
IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in […]
Biz magazine presented 2016’s most powerful 100 Romanian brands
The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study […]
Research: Long-form social video engagement is mostly driven by subtitles
Strategic use of trailers and subtitles – sometimes individually, sometimes combined, sometimes not at all – can significantly increase views, completion of and or engagement in long-form video content on […]
Omobono: Marketing under threat as HR influence rises
New research has shown that Marketing is under serious threat from HR, raising real questions for businesses and the teams charged with upholding the voice of their brand. In a series […]
IAB: European online advertising surpasses TV, record annual spend: €36.2BN
IAB Europe announced, at the 10th edition of its annual Interact conference, that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV […]
iSense Solutions study: Romanians use their smartphones in the evening, mainly to relax
Most Romanians (89%) are using their smartphones especially at home, mainly in the evening, when they are back from work and relax, as shown by a study made by iSense […]
Over half Romanian entrepreneurs faced image crisis during the last year
According to a GMP PR study, Romanian entrepreneurs aren’t ready to manage an image crisis, although 60% of them faced one during the last year, from negative comments in social media […]