Tag: study
Phoenix Media launches SETI, the first measurement and planning tool in digital OOH
Phoenix Media, the leader of the outdoor digital market, continues it series of innovation in terms of OOH and launches the first planning programmatic app. SETI (Integrated Traffic Extended System). […]
GfK study: Virtual interactions ‘as good as being there’ for nearly a quarter of online consumers
Internationally, 23 percent of online consumers say virtual interactions can be as good as being there in person, shows a study conducted by GfK globally. This compares to just […]
British Companies are Leading the Way into a Digital Future, Says New Study from Global Marketing Consultancy Prophet
Digital transformation within European companies is making good progress, and is meeting with approval, particularly with younger workers. British companies have adapted extremely well to embrace digital transformation whilst France […]
IAB & Project Agora study: Ad-blocking in Romania – numbers, data and reasons online ads are avoided
IAB Romania and Project Agora, with support from Quantix Marketing, made an extensive study following the attitude of Romanian internet users regarding the usage of ad-blocking programs, the reasons to install such […]
Study: TV Commercials, avoided by 80% of Romanians
Romanian consumers are avoiding the TV commercials, with 80% of them switching the channel during the commercial breaks, a study by iSense Solutions shows. The study was presented during Digital Marketing Forum, […]
ROADS: Romanian online ad market in H1 2015 – €10.2M
According to the most recent edition of ROADS, study made by IAB Romania and PwC Romania, the total reported value of the online ad market in Romania was, in the first […]
ADEX: Online advertising, driven by display in H1 2015 to a total of €16bn
IAB Europe, in collaboration with IHS Technology, published the first ever AdEx Benchmark H1 2015 report, revealing online advertising grew 9.7% on a like-for-like basis to a value of €16bn […]
IAB’s Digital Scope: TV consumption, surpassed by the Internet one in Romania
Romanian internet users are spending over 5 hours a day hooked to the internet, browsing or using online services, as shown by Digital Scope, a study made by IAB Romania along […]
ZO: Two thirds of people living in to digital markets will own a smartphone by 2018
66.5% of individuals in key digital markets will have a smartphone by the end of 2018, according to the New Media Forecasts report from ZenithOptimedia (ZO). In 47 leading countries, smartphone penetration […]
Starcom Romania launched Consumer Report 2015
Starcom Mediavest Romania launched the 2nd edition of the annual Consumer Report. The report includes relevant info on Romanian consumers, depending the stage of life they are in: Teens (adolescents […]