Tag: study
Retail Therapy: Virtual Clothing Substitutes Online Impulse Purchases
Despite increased unemployment and economic difficulties during the pandemic, internet spending continued to set new highs. For example, the share of retail transactions conducted online in the United Kingdom increased […]
Eye-tracking study confirms that high impact formats outperform standard display
High impact digital advertising formats capture and retain user attention far more effectively than their standard counterparts, according to new research from ad tech company Adnami and attention technology specialist […]
Colliers: Romanian real estate investment market still has the resources to cross the 1 billion euro milestone in 2022
Given the high activity levels seen at the start of the year, with several deals already closed or signed in the first month, investment volumes in Romania could finally exceed […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Dentsu study: Inread Video generates more than twice the attention vs Social Media
Teads, the global media platform, has collaborated with dentsu international on the release of its latest research in Attention Economy which shows premium publishers drive higher engagement than social media. […]
New Study Shows 49% Of Marketers Say They Are Looking to Contextual Advertising to Replace Cookies
GumGum, a global media and technology leader, specializing in contextual intelligence, published the results of a survey that found 49% of brand marketers are looking to use contextual advertising to […]
Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research
Seedtag, the leader in contextual advertising in EMEA and LATAM, today released the report “The Power of Contextual in the Attention Economy”, a study conducted by Seedtag along with attention-measurement […]
Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads
The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]
Alfi study: Ad budgets rise along with concerns around ethical standards in DOOH
The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi, an AI enterprise SaaS advertising platform, however, […]