Tag: study
Ursus Breweries announced results of a SABMiller report on responsible drinking messages on packaging and in commercial communication
92.3% of the commercial communications made by Ursus Breweries Romania have Responsible Drinking Messages complying with SABMiller’s standards, and 91.36% of company’s products have references to messages that warn consumers […]
Standout: Blog readers make buying decisions on bloggers recommendations and take in consideration their opinions
The Romanian blogs audience study, made by Standout in May-June 2012, shows that 63.1% of blogs readers brought products and services recommended by blogs they read. Moreover, 70.6% of blogs […]
GFK Romania: 22% of companies active in social media are using specialized agencies
GfK Romania made a study that analyzed the way social media activities are organized in companies and how formalized they are. A fifth (22%) of the companies that made social […]
European Mediascope: Europeans, more connected then ever
IAB Europe published the 8th edition of Mediascope Europe study, that shows that 426.9M online Europeans in 28 countries are more connected then ever. Mediascope Europe, launched in 2003, is […]
AdEx Benchmark: Europe’s online ad market reaches Euro21bn, with one of 5 advertising Euros going to online
Europe’s online advertising market grew 14.5% year-on-year, to Euro 20.9bn, while the overall European advertising market – excluding online – grew just 0.8% in the same time period, according to IAB […]
ROADS: Romanian online advertising market in 2011 – RON 91.8M
Romanian online advertising market reached to RON 91.8M in 2011, up from RON 86M in 2010. According to ROADS (Romanian Online Advertising Study), made by IAB Romania and PwC Romania), […]
ANCOM: More chatting on mobiles, in 2011
Romanian Authority of Management and Regulations in Communications (ANCOM) published a report that compiles data from the 6 mobile telephony operators in Romania and that shows that, although 2011 was […]
GfK: Cautious start of the year for Romanian long lasting goods market
2012’s 1st quarter showed a cautious year start for Romanian long lasting goods market, with a 1% decreased compared with the same period of last year, according to GfK Temax […]
Trusted brands 2012: Romanians are loyal to brands that won their trust
Trusted Brands 2012, study made by Reader’s Digest in Romania and other 15 European countries, shows that Romanians are, more than the rest of Europeans, loyal to the brands that […]
Refresh.ro & Vola.ro profiled Romanian blogosphere
Refresh.ro and Vola.ro, Romanian online tourism agency, researched Romanian blogosphere, with the results grouped within BR 2011, a study that ran between February 1st-March 25th. The study made a profile […]