Tag: study
Kantar: Top 10 Super Bowl ads returned 113% media investment and had a 267% increased viewership
Kantar Video – division of WPP’s insight, information, and consultancy network Kantar – released the results of a comprehensive study of online video viewership and social activity from Super Bowl […]
Study: 60% of Romanian online buyers don’t buy from stores that aren’t trustworthy
60% of Romanian online buyers don’t make acquisitions from online stores that aren’t trustworthy, the design and clients comments being the main sources that generate lack of trust. 6 out […]
Study: Romanian consumers prefer the promotions with cash prizes
A study made by Mediapost Hit Mail – analyzing over 100 “send and win” campaigns made in Romania between 2005 – 2011, shows that cash prizes bring the biggest numbers of […]
U.S. creatives prefer Facebook or so the studies say
The creative professionals prefer Facebook to keep in touch with friends, colleague and acquintances, according to a survey made in US by The Creative Group, a specialized staffing service for […]
360insights released Emotional Branding ranking – a top of Romanian consumers’ favourite brands
360insights made public Emotional Branding study, an analysis that ranks the favourite brands for Romanian consumers and that includes both international and local brands, such as Danone, Milka, Jacobs, Coca-Cola, Timisoreana, […]
ROADS: Classical ads generated the highest revenues in Romania in H1 2011
According to Romanian Online Advertising Study (ROADS), a study made by IAB Romania and PwC, classical online advertising generated, in H1 2011, the highest revenues. The highest income came from banners […]
Clothes and electronics – “most wanted” by Romanians who shop online
Clothes and electronics are the items most popular among Romanians that are shopping online, according a Daedalus Millward Brown study that also shows that the budget most buyers used for online […]
Study: Romanians make lobby reactively, after making a decision or to correct one they already made
GfK Romania and PR Romania published the results of an analysis that shows there is a shyness towards lobbying in Romania, with companies, NGOs and politicians being in favor of […]
Deloitte survey: Companies should be measured by their societal purpose
At the World Economic Forum 2012, Deloitte Touche Tohmatsu Limited (DTTL) will share the results of a global survey exploring business leaders’ attitudes on the purpose, impact, and leadership of […]
Study: Smartphones and tablets are driving shift in European media consumption
comScore and Telefónica Germany made public the results of “Connected Europe” study, that concludes that smartphones and tablets drive shifts in European media consumption. Not too long ago, consumers depended […]