Tag: study
BOLD by Profero study: Creativity meets A.I.
How can the Artificial Intelligence (AI) anticipate the consumers’ expectations by acting humanely and adapted to the context? How do they report themselves to AI? And how can the brands […]
Geometry gets a ‘Handle on Hygiene’ with Sustainable Retail Innovation to combat COVID-19
Geometry, WPP’s end-to-end Creative Commerce agency, has re-deployed its ‘Handle on Hygiene’ innovation as part of the agency’s commitment to provide sustainable retail hygiene solutions amidst the current global pandemic, and for […]
Colliers: Employees miss the social interaction and the instant share of ideas and info with colleagues in the office, even if the productivity was maintained while working from home
Remote work is challenging for most Romanians who have worked from home in the current epidemiological context. Only 13% of them say they have a dedicated workspace at home, half […]
Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find
Channel Factory, a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a […]
Colliers study: Companies active in retail, that own or lease industrial spaces, count on eCommerce to recover the losses generated by Covid-19
Although less impacted by the effects of the Covid-19 epidemics than other real estate sectors, the industrial and logistics market is also adjusting to the new business context. Therefore, more […]
Samsung, Google and Apple are the most innovative brands for Romanians in 2020
Samsung, Google and Apple were chosen by Romanians as the most innovative technology brands of 2020. The study was created for the Biz magazine by Unlock Market Research, in March […]
New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners
Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading […]
BestJobs study: 8 in 10 Romanian women sacrifice their rest to handle both work and family
A study made by Romanian online recruiting platform BestJobs points out that 60% of Romanian women are spending between 2-6 hours handling duties related to house maintenance and family, while […]
Impact research: Companies using Impact’s Partnership Cloud see 3 year ROI of 314%
Impact, the global leader in Partnership Automation, released a commissioned global study conducted by Forrester Consulting that discovered organisations that deploy Impact’s Partnership Cloud™ experience a ROI of 314 percent […]
Golin and iSense researched how much CSR matters for Romanian consumers
A study made by Golin Romania and iSense Solution aimed to find out how important is, for Romanian consumers, that the brand they buy or the company they interact with […]