Tag: study
WARC Global Advertising Trends – A focus on search advertising
WARC, the international marketing intelligence service, has found that investment in search advertising will rise 9.6% this year, to $135.9bn – equal to 22.0% of all advertising spend worldwide. But […]
GPeC study: Romanians spend the most online for holidays / tourism and electronics / appliances
GPeC Summit and its partners from iSense Solutions launched the first results of the annual study e-Commerce on the Romanian market. GPeC unveiled a few of the most important information […]
Salaries in Romanian ad industry – up 3% in 2019, according to UAPR’s Salary Survey
Romanian ad industry is on the raise and that is reflected also in the net salaries of its employees, which grew on average by 3% in 2019, compared to 2018. […]
GPeC SUMMIT 2019: Romanians spend the biggest amount of money online on tourism
GPeC SUMMIT, the autumn’s E-Commerce and Digital Marketing event, alongside its partners iSense Solutions, launch the first results of the annual study “The e-commerce market in Romania”. The study presents […]
GfK: Europeans spend €14,739 per person in 2019
Europeans have an average of €14,739 per person available for spending and saving in 2019. But disposable net income among the 42 studied countries varies significantly: Liechtenstein, Switzerland and Luxembourg […]
Evening Standard’s Life 2.0 study: Londoners are leading the way with a new consumer behavior, Optimisation Economy
New research by the Evening Standard has shown that Londoners are leading the way with a new consumer behavior, all built around the Optimisation Economy. The Life 2.0 study has […]
The State of the Industry: Mobile Marketing in EMEA 2019
Mobile is increasingly seen by marketers in EMEA to be an effective marketing channel, but as it continues to be a disruptive force across industries, it has yet to reach […]
InfluenceMe 2019: Romanian consumers’ attitudes and preferences, influenced by campaigns with cultural components and social impact
In a world continuously fighting to grab consumers’ attention, the influencer marketing concept became central for most communication campaigns. The budgets directed towards influencers campaigns continue to raise and people […]
momondo.ro study: Almost two thirds of young Romanians fall in love during holidays
A survey conducted by the free travel metasearch momondo.ro team shows that 27% of the Romanian respondents fell in love during a vacation, and of these, 67% are under 35 […]
IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017
2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first […]