Tag: US
Study: Social Media Ad Performance Surges with Celebrity
A study made by Brand Affinity Technologies (BAT), specialized in reinventing endorsement and celebrity marketing, has released findings from its study of social media campaigns, the largest comparison of celebrity […]
comScore reviewed 2010 mobile year
comScore releases an inaugural report, “The 2010 Mobile Year in Review”, that includes key trends in the mobile landscape in 2010 throughout the U.S., Europe (EU5) and Japan. The report […]
eMarketer: US online ad spending to reach new peaks through 2014
US online ad spending 2010 will rise by 13.9%, to a record of $25.8 billion, in order to reach new peaks in the following four years (over $30 billion in […]
Sexy ads don’t go well with Americans – study
Although sex sells and advertising industry probed that more than once, a recent study made by AdWeek and Harris poll showed that more than half of Americans (56%) say they […]
Online advertising at its peak in US
US internet advertising revenues were of $6.4Bn in the 3rd quarter of this year, the highest quarter ever and showing an increase of 17% compared to the same period of […]
Mobile Ad Spending in US – Up 80% in 2010, will surpass $1BN in 2011
Mobile ad spending in US increased substantially in 2010, according to US ad spending estimates by eMarketer. According to these estimations, mobile ad spending will be up 79% to reach […]
Online advertising investments increasing in US
Online advertising attracted more budgets in US in the 1st half of the year, according to most recent IAB Internet Advertising Revenue Report, according to a press release. The study, […]
More than 500M subscribers to broadband lines
Broadband passed 500M subscribers globally in June, the milestone being revealed as the Broadband Forum provided its global Broadband and IPTV Industry Update at its quarterly meeting in Hong Kong, […]
12 years after the original launch, Blizzard throws on market Starcraft II Wings of Liberty. How much more until Diablo III?
12 years after the original launch of Starcraft II in 1998, a game that sold 11 millions copies, Blizzard launched on the market, on July 27th, Starcraft II – Wings […]
Short radio ads: 640% increase in US between 2004-2006
The demand of shorter radio ads than the 60 seconds standard increased 680% in US in 2004-2006, according to a study by Interep. The number of ads shorter than 30 seconds […]