Online advertising at its peak in US

Creativity, Digital & Media

US internet advertising revenues were of $6.4Bn in the 3rd quarter of this year, the highest quarter ever and showing an increase of 17% compared to the same period of last year, according to a revenue estimate from Interactive Advertising Bureau (IAB) and PwC US

“The Internet has transformed consumers’ lives and how they experience entertainment, information and brands,” said Randall Rothenberg, President & CEO IAB. “Marketers have embraced digital media because that’s where they can engage with their consumers. This vibrant, innovative industry is creating jobs and contributing to the growth of the U.S. economy.”, he added

“Advertisers are shifting more of their brand messaging online, accounting for this welcome surge in a difficult economy,” said David Silverman, a partner at PwC. “This trend reflects the accelerating shift in consumer behavior towards the internet and away from traditional media.”

IAB Internet Advertising Revenue Report is conducted independently by the New Media Group of PwC. The results are considered the most accurate measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the Internet.