Tag: WOO
WOO Global Expenditure Report: OOH global spend hits $46.2bn in 2024 – $49.8bn forecast for 2025
Global OOH spend in 2024 reached $46.2bn (USD) and represented 4.8% of global ADEX – breaking through the $45bn barrier and up 10% on spend for 2023 – OOH media […]
Driving results from creativity in Out of Home – WOO European Regional Forum
Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new […]
World Out of Home Organization adds nine new members from three continents
Following the addition of 15 new members last month, the World Out of Home Organization has coopted a further nine organizations to its roster, including two more national OOH associations, […]
WOO heads for Milan for 1st European Regional Forum – European OOH market on an upswing
The World Out of Home Organization is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest […]
WOO Global Congress Hong Kong – Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset
Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set. Jas has over 18 years’ experience in […]
World Out of Home Organization heads to Cape Town for first in-person Africa Regional Forum
The World Out of Home Organization will hold its first in-person Africa Regional Forum in Cape Town, South Africa, from March 11-13 2024. This follows a highly successful APAC regional […]
OMG Singapore CEO Chloe Neo – keynote speaker at WOO Asia Forum in Bali – Grand Visual’s Jay Young to speak on creativity
Omnicom Media Group Singapore CEO Chloe Neo is to be a keynote speaker at the World Out of Home Organization’s forthcoming Asia Forum in Bali, Indonesia from November 1-3. Neo, […]
World Out of Home Organization signs up 200th member
The World Out of Home Organization has signed up its 200th member and first company from Kazakhstan, with the enrolment of Citix, a major OOH service provider/supplier. The company is […]
WOO Congress sets sail for Hong Kong
The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in […]