Tag: Zenith
Zenith celebrates its 30th anniversary
Zenith is celebrating its 30th birthday. In October 1988, Zenith opened for business in a converted warehouse in Paddington, London. Created from the media buying departments of Saatchi & Saatchi, […]
Zenith: Search and social to drive 67% of adspend growth by 2020
2/3 of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts. Over this […]
Publicis Media agencies named a Leader and a Strong Performer in a Forrester study
Publicis Media agencies Zenith and Starcom were named a Leader and a Strong Performer, respectively, in The Forrester Wave: Global Media Agencies, Q3 2018. Both agencies were among the select […]
Zenith: World Cup to boost global adspend by US$2.4bn this year
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money […]
Zenith: Luxury advertising, led by hospitality brands, is rapidly shifting towards digital media
Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands, as 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according […]
Zenith launched a new global brand vision and identity
Zenith has unveiled a new global approach to communications, supported by a relaunch of the network’s brand identity, proposition and platforms. Led by Zenith’s Global Brand President, Vittorio Bonori, the […]
Zenith forecasts 75% of internet use will be mobile in 2017
Mobile devices will account for 75% of global internet use next year, according to Zenith’s new Mobile Advertising Forecasts. The mobile proportion of internet use has increased rapidly, from 40% […]
Zenith Romania: Romanian ad market enters an ascending trend
The start in 2014, when Romanian ad market posted a growth of 3.6% after 5 crisis years, continues with a positive evolution in the next years. The most recent Zenith […]
Nescafe and Eva.ro dare internet users to make their own coffee businesses
Nescafe and Eva.ro dared internet users to make their own coffee businesses within “Coffe world 2” online game, that already has around 24K participants. The online campaign runs between November […]
Zenith Romania: Romanian advertising market – decrease of investments for the 4th year in the row
Zenith Romania predicts that Romanian advertising market will continue to decrease in 2012, for the 4th year in the row, as the political situation keeps being unstable, affecting the economy […]